- : Nicholas Papp
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When hundreds of marketers, agency owners, SaaS founders, and entrepreneurs gather to learn about HighLevel in the Philippines, there’s a good chance Cece Tan has helped bring them together.
From humble beginnings to becoming a Diamond SaaSPreneur, the founder of HL Accelerator, international speaker, and one of the driving forces behind the growth of HighLevel in the Philippines, Cece’s story is one of resilience, innovation, and community.
Her journey isn’t simply about building businesses.
It’s about creating opportunities for others.
Whether she’s teaching AI automation, helping agencies master HighLevel, speaking at international events, or organising large community gatherings, her focus remains the same: helping entrepreneurs build businesses that create lasting impact.
“Do More. Do Better.”
Table of Contents
From Humble Beginnings to HighLevel Success
Jay-Cee “Cece” Tan grew up beside the Pasig River in Metro Manila, where she learned early that determination could overcome circumstance.
After studying Marketing Management at the Polytechnic University of the Philippines, she entered freelancing in 2018 and gradually built a successful virtual assistant business serving real estate investors.
Over time, that business contributed to more than US$10 million in real estate transactions.
Those years taught Cece an important lesson that still shapes her work today:
Systems matter.
Rather than relying on hustle alone, she became passionate about building repeatable processes that help businesses scale.
That philosophy would eventually lead her to HighLevel.
“No hype. No shortcuts. Just systems that work”
Why Cece Tan Is One of HighLevel’s Leading Community Builders
Cece first gained international recognition as the first Filipina to receive a HighLevel SaaSPreneur Gold Award.
Rather than slowing down, she continued expanding her education programs, mentoring entrepreneurs, and helping agencies adopt HighLevel more effectively.
Her efforts ultimately earned her Diamond SaaSPreneur status, recognising her continued success within the HighLevel ecosystem.
Today, she is recognised not only for growing her own business but for helping thousands of others build theirs.
Building HL Accelerator
HL Accelerator has become the cornerstone of Cece’s mission.
The platform provides practical education for agencies, freelancers, marketers, and entrepreneurs who want to master HighLevel, automation, AI, and SaaS.
Students learn how to:
• Build CRM systems
• Create AI workflows
• Implement Voice AI
• Launch SaaS businesses
• Improve client onboarding
• Deliver better customer experiences
Rather than focusing on theory, HL Accelerator emphasises practical implementation that businesses can apply immediately.
That approach has made it one of the Philippines’ leading HighLevel education platforms.
Bringing the HighLevel Community Together
One of Cece’s greatest achievements has been building a thriving HighLevel community.
Her early community meetup attracted more than 500 marketers, entrepreneurs, and business owners, demonstrating the growing enthusiasm for HighLevel throughout the Philippines.
That momentum continued as later events attracted well over 1,000 attendees, helping establish the Philippines as one of the fastest-growing HighLevel communities in the Asia-Pacific region.
In 2026, Cece and her team launched NHX Boracay, a founder-focused SaaS, AI, and automation bootcamp that brought together entrepreneurs, agency owners, AI specialists, and HighLevel users from across the Philippines and internationally.
Rather than simply hosting another conference, NHX Boracay created an environment where founders could learn, collaborate, and build meaningful relationships.
Read our related coverage:
Sharing HighLevel Around the World
As her reputation has grown, so has her international presence.
In 2025, Cece spoke at HighLevel’s Level Up Summit in Dallas, Texas, sharing her experience with agencies and entrepreneurs from around the world.
She also presented in Sydney, Australia, helping strengthen connections between the growing HighLevel communities across the Asia-Pacific region.
In 2026, she returns as a featured speaker at HighLevel LIVE Manila, reflecting the growing recognition of her work within the global HighLevel ecosystem.
Helping Agencies Succeed with AI
As HighLevel continues to evolve, Cece’s education has expanded well beyond CRM implementation.
Her workshops now cover:
• AI Automation
• Voice AI
• AI Websites
• Funnels
• Client onboarding
• A2P verification
• SaaS implementation
By focusing on practical business outcomes rather than technical complexity, she helps agencies confidently adopt new technologies and deliver better results for clients.
Building Solutions for the Philippine Market
Education is only part of Cece’s vision.
Through SALIG AI, she is developing payment solutions designed specifically for Philippine businesses, providing HighLevel users with an alternative to Stripe and making digital commerce more accessible for local entrepreneurs.
It’s another example of her commitment to solving real-world challenges through technology.
A Partnership Built on Purpose
Behind every successful entrepreneur is a strong support system.
Cece has often acknowledged the encouragement and partnership of her husband, Sed Tan, whose support has helped make the growth of HL Accelerator possible.
Together, while raising their two daughters, they have built not just successful businesses but a shared mission to create opportunities for Filipino entrepreneurs through education and technology.
Milestones in Cece Tan’s Journey
• 2018 – Began freelancing.
• 2024 – First Filipina HighLevel SaaSPreneur Gold Award winner.
• 2025 – Speaker at HighLevel Level Up Summit, Dallas.
• 2025 – Speaker in Sydney, Australia.
• 2025 – Hosted two of the Philippines’ largest HighLevel community events.
• 2026 – Achieved Diamond SaaSPreneur status.
• 2026 – Hosted NHX Boracay.
• 2026 – Featured speaker at HighLevel LIVE Manila.
Frequently Asked Questions About Cece Tan
Who is Cece Tan?
Cece Tan is a Filipina entrepreneur, Diamond SaaSPreneur, founder of HL Accelerator, and one of the Philippines’ leading HighLevel educators.
What is HL Accelerator?
HL Accelerator is an education platform that teaches entrepreneurs, agencies, and marketers how to build successful businesses using HighLevel, AI, and automation.
What is SALIG AI?
SALIG AI develops payment solutions and AI technologies designed for Philippine businesses using HighLevel.
Has Cece Tan spoken internationally?
Yes. Cece has spoken at HighLevel’s Level Up Summit in Dallas, Texas, in Sydney, Australia, and is a featured speaker at HighLevel LIVE Manila.
What awards has Cece Tan received?
She became the first Filipina HighLevel SaaSPreneur Gold Award winner before later achieving Diamond SaaSPreneur status.
What is Cece Tan's mission?
Her mission is to help Filipinos build meaningful careers and businesses through HighLevel, AI, automation, and practical education.
Looking Ahead
Cece Tan’s story continues to evolve.
Through HL Accelerator, SALIG AI, international speaking, and community initiatives such as NHX Boracay, she is helping shape the future of HighLevel in the Philippines while creating opportunities for entrepreneurs to thrive in an AI-powered economy.
For GHL Central, her journey reflects something bigger than one person’s success. It highlights the rapid growth of the HighLevel community in the Philippines and the people helping build its future.
Do More. Do Better.
Connect with Cece Tan
• 🌐 HL Accelerator: https://www.hlaccelerator.com
• 🌐 SALIG AI: https://www.salig.ai
• 📘 Facebook: https://facebook.com/official.cecetan
• 🔗 LinkedIn: https://linkedin.com/in/cecetan
• 📷 Instagram: https://instagram.com/official.cecetan
• 🎵 TikTok: https://tiktok.com/@official.cecetan
• 📺 YouTube: https://youtube.com/@official.cecetan
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