- : Nicholas Papp
- :
WhatsApp, with its vast user base of almost 2 billion globally, is a pivotal tool for businesses aiming to become more active in international markets.
The GoHighLevel WhatsApp Integration simplifies global text communication, allowing businesses to directly connect with customers worldwide.
In this guide, we’ll walk you through the essentials of setting it up in GoHighLevel, managing conversations, understanding pricing and message templates.
We want you to make the most of this powerful GoHighLevel WhatsApp integration.
Table of Contents
Why the GoHighLevel WhatsApp Integration Matters
WhatsApp isn’t just popular; it’s a primary communication tool in many countries outside the United States. Its integration with GoHighLevel is not merely an enhancement; it’s a necessity for businesses looking to communicate in international markets. Here’s why:
⦿ Global Reach: With users in over 180 countries, WhatsApp breaks down the barriers of traditional SMS and allows for seamless international communication.
⦿ Cost-Effectiveness: Avoid international SMS fees and communicate with your global audience without extra costs.
⦿ Cost-Effectiveness: Avoid international SMS fees and communicate with your global audience without extra costs.
Setting Up Your Agency and Sub Accounts
⦿ Agency Setup: Navigate to your agency settings within GoHighLevel to access the ‘Reselling’ section. Here, you can set your pricing for WhatsApp services, introducing a new revenue stream while adding immense value for your clients.
⦿ Sub Account Activation: Subscribers activate the service within GoHighLevel, linking Facebook and WhatsApp Business profiles for seamless integration. Customize your WhatsApp Business profile to ensure your brand is accurately represented.
Navigating Pricing, Billing, and Rebilling with GoHighLevel WhatsApp Integration
Understanding the financial aspects of the GoHighLevel WhatsApp Integration is crucial for businesses aiming to utilize this powerful tool effectively. The integration is not only about enhancing communication but also about ensuring that the costs associated with it are transparent and manageable.
Pricing and Billing:
The GoHighLevel WhatsApp Integration is offered at a competitive rate of $10 per month for each sub-account. This base fee covers the integration’s usage, enabling businesses to connect with their customers on a global scale via WhatsApp directly from the GoHighLevel dashboard.
However, additional charges apply for sending template messages, which vary based on the message type and the recipient’s country.
Rebilling for Charges:
One of the standout features of GoHighLevel’s platform is the ability to rebill clients for the WhatsApp services they use. This functionality is particularly beneficial for agencies that provide WhatsApp communication as a part of their service offerings. Here’s how rebilling works:
⦿ Set Your Own Pricing: Agencies have the flexibility to set their own pricing for WhatsApp services offered to their clients. This means you can mark up the base rate to include your management fees, effectively turning WhatsApp messaging into a profitable service line.
⦿ Automated Billing Process: GoHighLevel automates the billing process, directly charging your clients the rate you’ve set. This seamless integration of services and billing simplifies the financial management of offering WhatsApp services, ensuring you’re compensated for the value you provide.
⦿ Transparency and Control: Agencies maintain complete control over the billing rates and can adjust them based on the service level or client needs. This transparency ensures that both the agency and the client understand the costs involved, fostering trust and long-term partnerships.
Maximizing Rebilling Benefits:
To make the most out of rebilling:
⦿ Communicate Value: Ensure your clients understand the immense value WhatsApp integration brings to their communication strategy, especially in reaching international markets.
⦿ Monitor Usage: Keep an eye on your clients’ WhatsApp messaging usage to adjust billing rates as necessary, ensuring your services remain competitive and profitable.
⦿ Offer Bundled Services: Consider bundling WhatsApp messaging with other services you offer, creating comprehensive packages that meet all your clients’ digital communication needs.
The 24-Hour Rule
WhatsApp requires all businesses on the WhatsApp Business Platform to respond to customers’ requests within 24 hours. This is known as the 24-hour rule. During this period, you can exchange unlimited messages with your customer.
However, once the 24-hour period is over, WhatsApp closes the conversation to outbound messages. You can still respond after 24 hours, but you can only do so using message templates that are pre-approved by WhatsApp and incur a cost.
Leveraging WhatsApp Message Templates with GoHighLevel
WhatsApp Business’s integration into GoHighLevel streamlines the use of message templates, pre-approved messages that businesses can send to customers to initiate conversations or send notifications outside the standard 24-hour response window.
Understanding Message Templates
WhatsApp categorizes message templates into four main types: Marketing, Transactional (Utility), Authentication, and Customer Service (Service). These templates are designed to meet various communication needs, from promotional messages to customer support.
Examples of Message Templates:
⦿ Marketing Template:
“Hello! Our summer collection is now live. Explore the latest trends here: [website link]. Unsubscribe at any time.”
⦿ Transactional (Utility) Template:
“Your order #[order number] has been shipped. Track your package here: [tracking link].”
⦿ Authentication Template:
“Your verification code is [code]. Please enter this code to confirm your email address.”
⦿ Customer Service Template:
“Hi [Customer Name], we received your inquiry about [issue]. A representative will contact you within 24 hours to assist further.”
Pricing Differences Among Template Categories
WhatsApp’s pricing model for message templates varies based on the category and the recipient’s country. Generally, Marketing templates tend to be priced higher due to their promotional nature, while Transactional (Utility) and Customer Service (Service) templates are often less expensive, reflecting their essential role in customer interactions.
GoHighLevel’s Current Template Support
As of now, GoHighLevel supports the creation and approval of Marketing and Transactional (Utility) templates. This focus allows businesses to engage in promotional activities and transaction-related communications efficiently.
Although Authentication and Customer Service templates are not currently supported, GoHighLevel is actively exploring ways to expand its template offerings to cover all categories, enhancing the platform’s versatility for global business communication.
Maximizing Your Use of Message Templates
To effectively use message templates within GoHighLevel, consider the following best practices:
⦿ Personalize Your Messages: Utilize variables within your templates to personalize messages with customer names, order numbers, or other relevant details.
⦿ Compliance is Key: Ensure your templates comply with WhatsApp’s guidelines to avoid rejection. This includes clear, concise messaging and avoiding promotional content in transactional templates.
⦿ Monitor and Adapt: Keep an eye on the performance of your message templates and be ready to adapt them based on customer feedback and engagement metrics.
Streamlining Communication with WhatsApp Workflow Integration
The GoHighLevel WhatsApp Integration extends beyond simple messaging; it integrates deeply with workflows to automate and streamline communication processes. This powerful feature allows businesses to engage with their audience more effectively, ensuring timely and relevant interactions.
What is WhatsApp Workflow Integration?
WhatsApp Workflow Integration within GoHighLevel enables businesses to automate WhatsApp messages as part of their marketing, sales, and customer service workflows.
This means you can set up triggers based on customer actions or behaviors that automatically send pre-defined WhatsApp messages, enhancing engagement without manual intervention.
Key Features and Benefits:
⦿ Automated Customer Journeys: Create customized customer journeys that automatically send WhatsApp messages at critical touchpoints, improving the customer experience.
⦿ Event-Triggered Messaging: Set up triggers for events such as form submissions, appointment bookings, or service purchases to send immediate WhatsApp confirmations, reminders, or follow-ups.
⦿ Segmented Messaging Campaigns: Utilize GoHighLevel’s segmentation capabilities to send targeted WhatsApp messages to specific customer segments, ensuring your communication is always relevant and personalized.
Setting Up WhatsApp Workflow Integration:
⦿ Define Your Triggers: Identify the customer actions or behaviors that will trigger a WhatsApp message. This could be anything from a new lead capture to a customer completing a purchase.
⦿ Create Message Templates: Develop WhatsApp message templates for each trigger. Remember, these templates need to be pre-approved by WhatsApp, so ensure they comply with WhatsApp’s messaging policies.
⦿ Configure the Workflow: Within GoHighLevel, configure your workflow to include the WhatsApp message templates as actions triggered by the defined customer behaviors.
⦿ Test and Optimize: Before fully launching, test your WhatsApp workflow integration to ensure everything works as expected. Monitor performance and optimize based on customer engagement and feedback.
Leveraging Workflow Integration for Global Reach:
WhatsApp Workflow Integration is particularly beneficial for businesses targeting international markets. With WhatsApp’s widespread popularity across the globe, automating WhatsApp communications can significantly enhance your ability to engage with customers in their preferred messaging app, breaking down barriers and fostering stronger connections.
This feature enables businesses to automate WhatsApp messages as part of their marketing, sales, and customer service workflows. Set up triggers based on customer actions to send pre-defined WhatsApp messages, enhancing engagement without manual intervention.
Benefits:
⦿ Automated customer journeys improve the experience at critical touchpoints.
⦿ Event-triggered messaging for immediate WhatsApp confirmations, reminders, or follow-ups.
⦿ Segmented messaging campaigns ensure communication is always relevant and personalized.
AppLevel – A Premium GoHighLevel WhatsApp Integration
For those seeking to maximize their GoHighLevel WhatsApp Integration, AppLevel offers advanced features that go beyond the basics. AppLevel enhances the GoHighLevel WhatsApp experience by integrating cutting-edge AI chatbot capabilities, allowing for more dynamic and responsive interactions with customers.
AppLevel enhances the GoHighLevel WhatsApp experience by integrating cutting-edge AI chatbot capabilities, allowing for more dynamic and responsive interactions with customers.
Unlike standard integrations, AppLevel’s AI-driven approach can interpret customer inquiries and provide tailored responses, ensuring a higher level of engagement and satisfaction.
This direct integration not only streamlines setup but also offers a more cost-effective solution for businesses aiming to leverage WhatsApp’s global reach. With AppLevel, businesses can enjoy enhanced messaging capabilities, including mass messaging and advanced automation, all within the familiar GoHighLevel environment.
Choosing AppLevel as your premium integration partner means unlocking the full potential of WhatsApp for business, with AI-powered interactions that elevate your customer communication strategy to new heights.
Wazzup – Seamless WhatsApp Integration for GoHighLevel
For an alternative solution, consider Wazzup. Developed by Mexican innovators, Wazzup fully integrates WhatsApp with GoHighLevel, offering automated conversations, AI voice notes, appointment reminders, and staff notifications via WhatsApp.
It eliminates messaging costs and restrictions, allowing you to send unlimited WhatsApp messages at no extra cost. Easily connect any WhatsApp number by scanning a QR code. To explore this integration further, start your free trial and learn more here.
Conclusion
The GoHighLevel WhatsApp Integration is a strategic asset for businesses targeting the global market, enhancing communication and engagement with international customers.
By understanding the setup, pricing, rebilling, and workflow integration, businesses can unlock new levels of success in their digital communication strategies.
For more insights and step-by-step instructions on maximizing your integration, visit GoHighLevel’s support docs.
And if you’re new to GoHighLevel, sign up for a FREE 14-day trial here and discover the transformative impact on your agency. For new signups, we’ll also include our comprehnsive bonus stacks to help you get started.
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