By Nicholas Papp | GHLCentral | Published
October 27, 2026
The HighLevel LevelUp 2026 new features cover far more than seven individual product releases. HighLevel announced more than 300 features and improvements across AI, content creation, industry operations, project delivery, customer support, communications, commerce and mobile. This independent guide organizes the most important announcements into seven practical categories and explains what is live, what is still rolling out and which plan or usage costs may apply.
The biggest announcements were new Conversation AI and Managed Agent capabilities, the live Creator Studio, three industry operating systems for Field Services, Restaurants and Business Coaching, native Project Management, Ticketing, Meeting Rooms and Events, Workflow Maps, Custom Navigation, and an expanded Founder Plan. HighLevel said more than 300 features and improvements were included in the reveal. Availability varies by product and account.
Release note: Availability can be staged by account. “Available” means the capability was included in HighLevel’s LevelUp release materials; “coming soon” means it was announced but was not presented as broadly live.
HighLevel described more than 300 features and improvements. This guide groups the release into seven practical categories so you can see what changed, why it matters and what was presented as live or still rolling out.
| Release category | What changed | Status |
|---|---|---|
| AI assistants and agents | Conversation AI flows, rich replies, outbound agents, database reactivation, Managed Agent upgrades and expanded Ask AI access. | Live and staged rollout |
| Creator Studio and AI visibility | Native design and video creation plus a new SEO and AEO visibility platform. | Creator Studio live; Search & Visibility coming soon |
| Industry operating systems | Field Services, Restaurants and Business Coaching connect marketing to daily operations. | Launch industries announced |
| Projects and customer support | Native Project Management and Ticketing connect delivery and support to CRM records. | Coming soon / staged rollout |
| Meetings and events | Native video meetings, recordings, transcripts, AI summaries, event apps, ticketing and check-in. | Events available; Meeting Rooms announced |
| Workflows and workspace | Workflow Maps, Custom Navigation and broad improvements across communications, CRM, commerce and mobile. | Mixed live and staged rollout |
| Founder Plan and growth benefits | Expanded $497 tier with advanced products, Founders Club, Partner Network, payment commissions and Adfuel support. | Founder Plan live; partner matching Jan. 1, 2027 |
Plan and pricing note: The Founder Plan is the renamed $497 Agency Pro plan. HighLevel said AI assistants are included for agency users and employees, while client access, AI agents, communications, payments, domains and other usage-based services can have separate pricing.
HighLevel separated its AI products into assistants that help people build inside the platform and agents that perform ongoing work. The reveal expanded both sides and added a native content studio.
What it does: HighLevel presented a flow-based Conversation AI builder, rich replies, outbound agents and database reactivation as live. Managed Agents gained self-healing, memory, browser-based work and an n8n importer. Ask AI expanded into shared Spaces, phone, WhatsApp, Slack, funnels, workflows and MCP connectors.
Why it matters: Agencies can use AI to build inside HighLevel and to handle ongoing operational work without treating every capability as a separate tool.
Best fit: Agencies and operators building AI-assisted services, customer communication, prospecting or internal workflows inside HighLevel.
Availability
Live and staged rollout
Plan requirement
Varies by assistant or agent
Additional costs
Assistants included for agency users; client and agent plans vary
What it does: Creator Studio generates and edits logos, social posts, reels, banners, brochures, slides, images and video ads from prompts or templates. HighLevel also announced an SEO and AEO visibility platform for tracking content, site structure and visibility across search and major AI model providers.
Why it matters: Agencies can create client assets and monitor search visibility inside the same platform used for websites, CRM, automation and reporting.
Best fit: Agencies, creators and operators producing recurring content or managing search visibility for multiple businesses.
Availability
Creator Studio live; Search & Visibility coming soon
Plan requirement
Creator Studio for HighLevel users; visibility access may vary
Additional costs
Assistant access included for agency users; client and agent plans vary
HighLevel introduced three launch industries: Restaurants, Field Services and Business Coaching. Each one connects marketing and sales to the daily work those businesses already manage.
What it does: Restaurants combines reservations, interactive floor plans, digital menus, modifiers, online ordering, pickup and delivery, dine-in service, and QR code table ordering in a restaurant-focused workspace.
Why it matters: A restaurant can manage discovery, guest communication, ordering, reservations, reputation, and repeat business without stitching together several unrelated tools.
Best fit: Restaurants and agencies serving hospitality businesses that want an integrated front-of-house and marketing system.
Availability
Available
Plan requirement
Founder Plan
Additional costs
Payments and communications usage may apply
What it does: Field Services adds service catalogs, booking, add-ons, deposits, service areas, scheduling, dispatch, route optimization, estimates, jobs, invoicing, and a technician mobile experience for status updates, time, notes, photos, and checklists.
Why it matters: Home-service businesses can connect marketing and customer communication to the operational work of assigning technicians, completing jobs, and collecting payment.
Best fit: Field-service companies and agencies serving contractors, mobile technicians, and appointment-based service teams.
Availability
Available
Plan requirement
Founder Plan
Additional costs
Payments and communications usage may apply
What it does: Business Coaching helps coaches and consultants sell programs, book discovery calls, host sessions with recordings and AI summaries, deliver courses and certificates, run branded communities, and track client progress on web and mobile.
Why it matters: Coaching businesses can connect marketing and sales with program delivery, member engagement and client progress instead of operating separate systems.
Best fit: Coaches, consultants, course creators and agencies serving knowledge-based businesses.
Availability
Announced as a launch industry
Plan requirement
Founder Plan / Industries Mode
Additional costs
Payments, communications and AI usage may apply
HighLevel is bringing more post-sale delivery into the platform through Project Management, Ticketing, native Meeting Rooms and a complete Events experience.
What it does: Project Management adds spaces, folders, lists, tasks, subtasks, custom fields, comments, privacy controls, List and Board views, and CRM associations for contacts, companies, opportunities, and custom objects. Ask AI can create plans, surface priorities, and apply approved updates.
Why it matters: Agencies can connect delivery work to the same customer and opportunity records used by sales and automation, reducing handoffs between a CRM and a separate project tool.
Best fit: Agencies, implementation teams, and service businesses managing repeatable client delivery.
Availability
Coming soon
Plan requirement
Founder Plan roadmap
Additional costs
No separate base-plan charge announced
What it does: Ticketing turns customer requests and conversation context into structured support tickets with ownership, priority, status, service-level tracking, and reporting.
Why it matters: Conversations remain the communication layer, while Ticketing adds the operational structure needed to assign, track, and report on support work.
Best fit: Agencies, SaaS providers, and service teams that need accountable customer-support workflows inside HighLevel.
Availability
Coming soon
Plan requirement
Founder Plan roadmap
Additional costs
No separate base-plan charge announced
What it does: Meeting Rooms brings reusable or appointment-specific video links, screen sharing, chat, recordings, speaker-labeled transcripts and AI summaries into HighLevel. The Events platform supports event apps, ticketing and attendee check-in.
Why it matters: Booking, hosting, recording and following up can stay connected to the same contacts, calendars and communities instead of moving between separate meeting and event tools.
Best fit: Agencies, coaches, communities and event operators that want meetings and event activity connected to the CRM.
Availability
Events available; Meeting Rooms announced
Plan requirement
Founder Plan
Additional costs
No separate base-plan charge announced
Workflow Maps and Custom Navigation were two of the most visible operational releases. HighLevel also presented a broad set of improvements across communications, CRM, commerce, communities and mobile.
What it does: Workflow Maps automatically creates 2D and 3D views of workflows, connected assets, and contact journeys. It helps users trace dependencies, see affected automations before changing an asset, and spot errors without manually documenting the account.
Why it matters: Complex accounts become easier to audit, explain, maintain, and hand off. The visual map can also reduce the risk of breaking an automation when an asset changes.
Best fit: Agencies and operators managing large workflow libraries, shared assets, or complex customer journeys.
Availability
Available
Plan requirement
Founder Plan
Additional costs
No separate base-plan charge announced
What it does: Custom Navigation lets agencies rename, reorder, organize, pin, show, and hide workspace pages. Teams can create categories, labels, icons, and reusable navigation templates, while the agency dock and account switching receive a cleaner experience.
Why it matters: Each team can see a simpler workspace built around the work it actually performs, reducing training time and navigation friction across client accounts.
Best fit: Agencies managing multiple account types, roles, verticals, or standardized client workspaces.
Availability
Available through Labs rollout
Plan requirement
Founder Plan
Additional costs
No separate base-plan charge announced
What it includes: HighLevel also presented improvements across calling and messaging, email deliverability, CRM records and opportunities, social publishing, calendars, dashboards, ecommerce, taxes, payments, communities, mobile tools, WordPress security and Australian data residency.
Why it matters: These smaller releases may not lead the announcement, but together they reduce gaps that often force agencies and businesses to rely on separate tools.
Best fit: Existing HighLevel users who depend on the platform for daily communications, customer records, sales, payments and service delivery.
Availability
Mixed live and staged rollouts
Plan requirement
Varies by capability
Additional costs
Telephony, messaging, payments and other usage may apply
HighLevel is renaming the existing $497 Agency Pro plan as the Founder Plan. The base price remains $497, while the plan becomes the home for newer platform features, industry operating systems and growth benefits.
The Founder Plan includes existing Agency Pro capabilities and adds or prioritizes Industries Mode, Workflow Maps, Custom Navigation, Ticketing, Project Management, Meeting Rooms, Events, Loyalty and Rewards, and other advanced products as they roll out.
HighLevel also announced the Founders Club, discounted event tickets, payment commissions, the HighLevel Partner Network and Adfuel support for white-labeled advertising. Founder Plan customers can apply to the Partner Network, but eligibility does not guarantee leads. HighLevel said direct client matching will begin January 1, 2027.
Important distinction: The Founder Plan is a renamed and expanded version of the current $497 tier, not a newly priced tier. Payment commission percentages and advertising support should be treated as program details that may change as HighLevel finalizes the rollout.
Review upgrade options →The release combines products that were presented as live with private-beta, staged and coming-soon capabilities. Use this table as a practical status reference rather than a guarantee that every account receives access on the same day.
| Feature | Availability | Plan requirement | Additional costs |
|---|---|---|---|
| Conversation AI releases | Presented as live | Varies by capability | Agent and communications usage may apply |
| Creator Studio | Live | HighLevel users | Included as an AI assistant for agency users |
| AI Search & Visibility | Coming soon | Access may vary | Pricing not finalized in the reveal |
| HighLevel Restaurants | Available | Founder Plan / Industries Mode | Payments and communications usage may apply |
| HighLevel Field Services | Available | Founder Plan / Industries Mode | Payments and communications usage may apply |
| HighLevel Business Coaching | Announced as a launch industry | Founder Plan / Industries Mode | Payments, communications and AI usage may apply |
| Workflow Maps | Available | Founder Plan | No separate base-plan charge announced |
| Custom Navigation | Available through staged rollout | Founder Plan | No separate base-plan charge announced |
| Project Management | Coming soon | Founder Plan roadmap | No separate base-plan charge announced |
| Ticketing | Coming soon | Founder Plan roadmap | No separate base-plan charge announced |
| Events platform | Presented as available | Founder Plan | No separate base-plan charge announced |
| Meeting Rooms | Announced | Founder Plan | No separate base-plan charge announced |
| HighLevel Partner Network | Applications and profile rollout; direct matching Jan. 1, 2027 | Founder Plan eligibility to apply | No separate network fee announced |
HighLevel may stage access across accounts. AI assistants were announced as included for agency users and employees, while the new $20 business plan, AI agent plans, communications, payments and other usage-based services can create separate charges.
The most important change is the combination of AI assistants and agents with industry operations, content creation and post-sale delivery. HighLevel is trying to become the operating layer for both agencies and the businesses they support.
Restaurants, Field Services, Business Coaching, Project Management, Ticketing, Meeting Rooms and Events bring fulfillment and daily operations closer to the CRM. That can make HighLevel more central to a customer’s business, but it also raises the standard for implementation and support.
A focused restaurant, field-service or coaching setup is easier to explain and package than a generic all-in-one platform. Agencies can build clearer onboarding, templates, training, content and support around a specific operating model.
Founder Plan now combines advanced products with growth benefits, while the new AI pricing model separates assistant access from client and agent usage. Agencies should evaluate the operational value and the ongoing usage costs together.
The clearest signal from LevelUp 2026 is that HighLevel wants AI to help build the system while agents and industry products help run it. For agencies, the opportunity is not simply adding features. It is choosing where the platform can become a dependable operating system for a specific type of business.
These answers summarize the practical questions agencies and business owners are most likely to ask after the LevelUp announcement.
HighLevel said the LevelUp 2026 reveal included more than 300 features and improvements. The headline announcements included expanded Conversation AI and Managed Agents, Creator Studio, three industry operating systems, Project Management, Ticketing, Meeting Rooms, Events, Workflow Maps, Custom Navigation, the Founder Plan and the HighLevel Partner Network.
Some were presented as live, including the new Conversation AI releases, Creator Studio, Workflow Maps and the Events platform. Other products are in staged rollout, private beta or coming soon. Access can vary by account.
The Founder Plan is the home for Industries Mode, Workflow Maps, Custom Navigation, Project Management, Ticketing, Meeting Rooms, Events, Loyalty and Rewards, Partner Network eligibility and other advanced capabilities as they roll out.
Customers already on the $497 Agency Pro plan are expected to move into the renamed Founder Plan after launch. Access can still be staged by account and capability.
HighLevel said AI assistants are included for agency users and employees. It also announced a $20-per-business plan for unlimited assistant access across that business’s users. AI agents, communications and other usage-based services can still have separate pricing.
The release mixes live, staged and coming-soon products. Creator Studio and several Conversation AI capabilities were presented as live. Project Management, Ticketing, AI Search & Visibility and other products will continue rolling out. HighLevel said direct Partner Network client matching begins January 1, 2027.
Use GHLCentral’s event and exhibitor guides for LevelUp planning and context, then use this page as the product-release reference.
New to HighLevel? Start with the 30-day trial path. Already using the platform? Compare the Founder Plan capabilities with the services and operational systems you actually plan to deliver.
Independent affiliate disclosure: GHLCentral is an independent HighLevel information and resource platform. GHLCentral is not HighLevel. Nicholas Papp or GHLCentral may receive referral compensation when someone starts or upgrades a HighLevel account through qualifying links. All analysis and recommendations remain our own.
A practical breakdown of the new products, rollout status, Founder Plan access, and what the announcements mean for agencies and operators.
Official LevelUp site →Use these published guides for event planning and exhibitor research.
Discount tickets and event guide → Exhibitors and deals → Review upgrade options →© 2026 GHL Central
