HighLevel Summit 2025 Guide: What to Know Before You Arrive

: Nicholas Papp
: September 27, 2025

If you’re considering attending HighLevel Summit 2025, this guide will help you decide if the Level Up Summit is right for you. Whether you’re running a SaaS-powered agency, coaching business, or done-for-you marketing service, this event brings together the HighLevel ecosystem’s top operators, builders, and founders.

This HighLevel Summit 2025 guide includes what’s in each ticket, a breakdown of the agenda, what you’ll actually learn, and tips based on experiences from past years. The goal? Help you make an informed decision – and maximize your time in Dallas this October.

🎟️ Tickets are now SOLD OUT! Beware of resale tickets as Summit tickets are NOT TRANSFERABLE.

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Who should read this HighLevel Summit 2025 guide?

This event’s for you if you’re:

• Running a marketing agency, white-label SaaS, or coaching program

• Actively using GoHighLevel – or considering switching to it

• Interested in AI automations, team systems, or recurring revenue

• Ready to move beyond theory and meet people actually doing the work

I’ve personally attended multiple HighLevel events. You can check out those experiences here:

• 2024 HighLevel Summit Recap

• Two Years of Leveling Up

International attendees are welcome

The HighLevel Summit is not just a US-based event – it attracts attendees from all over the world. Each year, professionals travel in from Europe, Latin America, Central America, the Middle East, and across Asia.

If you’re flying internationally:

• The event is hosted in Dallas, Texas at the Hilton Anatole Hotel

• The closest major airport is DFW International with direct global routes

• The venue and neighborhood are friendly to international travelers, with on-site dining, multilingual signage, and Uber/Lyft availability

You’ll be able to network across borders, connect with agency builders from other countries, and get the same value as US-based attendees – if not more.

👉 We are planning an international meetup. Signup below to get notified of the date/time/place to meet other international attendees attending the LevelUP Summit 2025.

Level UP Summit: When and where it’s happening

Dates: October 13 – 16, 2025

Location: Hilton Anatole – Dallas, Texas

Encore Day (optional): Friday, October 17

This is a full-scale resort-style venue, not just a standard hotel conference setup. Think lazy rivers, art installations, multiple restaurants, and large open meeting areas.

Ticket options and what’s included

General Admission – $1,297 (SOLD OUT)

• Full access to all keynote sessions, panels, and workshops

• Entry to the HighLevel exhibition hall

• Access to the official Summit mobile app

• Swag bag and sponsor promotions

• HighLevel Awards Night + 2026 Product Roadmap Reveal

VIP Ticket – $2,997 (SOLD OUT)

Includes everything from General Admission, plus:

• VIP-only seating near the stage

• Access to the private VIP Lounge (snacks, massage, quiet networking)

• All meals and bar access throughout the event

• VIP Welcome Party with speakers and the HighLevel team

• Faster check-in and upgraded swag

• (If you want maximum networking, go VIP)

Agenda Overview

Day	Feature
Monday 10/13	Registration + VIP Welcome Party
Tuesday 10/14	Main stage keynotes + breakout rooms
Wednesday 10/15	Product roadmap reveal + awards
Thursday 10/16	Final keynote + networking wrap-up
Friday 10/17	Optional Encore Day (bonus sessions)

👉 Want Summit-Only Deals?

One of the biggest perks of the LevelUp Summit is the exclusive exhibitor promotions – discounts on tools, plugins, and white-label services built for GoHighLevel agencies.

We’re tracking all the offers live in our 2025 GoHighLevel LevelUp Summit Exhibitors Guide so you don’t miss out.

👉 Sign up here to get notified as soon as deals go live.

Speakers at the HighLevel Summit 2025

This year’s LevelUp Summit features an incredible lineup of keynote and breakout speakers – industry leaders, innovators, and experts who will deliver actionable insights you can use to grow your business.

Keynote Speakers (announced)

• Billy Gene

Founder & CEO of Billy Gene is Marketing. Known for bold campaigns that simplify marketing and drive massive results.

• Neil Patel

Co-Founder of NP Digital. NYT bestselling author and one of the most influential digital marketers today.

• Kapil Dabi

America’s Market Lead at Google. Helps businesses harness digital tools and AI-driven strategies to scale.

• Jesse Itzler

Co-Founder of Marquis Jet and ZICO Coconut Water. Entrepreneur, author, and co-owner of the Atlanta Hawks.

• Kevin Harrington

Original Shark Tank investor. Chairman & CEO of Harrington Enterprises and inventor of the infomercial.

• Molly Mahoney

Founder of The Prepared Performer. Marketing strategist and speaker blending AI with authentic human connection.

• Nick Santonastasso

Founder of Victorious International. Global keynote speaker and entrepreneur inspiring audiences worldwide.

• Shama Hyder

Founder & CEO of Zen Media. Recognized as a top entrepreneur by the White House, UN, and Fast Company.

• Zach Lawryk

Head of Solutions Engineering at OpenAI. Leads technical strategy and solutions for enterprise AI adoption.

Encore Day Speakers

• Ryan Deiss – Founder & CEO, The Scalable Company

• Roland Frasier – Co-Founder of War Room

• Frank Kern – Founder & CEO, Frank Kern, Inc.

• Mike Michalowicz – Founder of Profit First Professionals

• Carrie Rene Thomas – Co-CEO, Becoming Irresistible

Breakout Speakers (announced)

Product Track

• Cece Tan – Founder of Simple Systems, Certified Admin, and leader in HighLevel’s growth in the Philippines.

• Corey Quinn – Chief Cloud Economist, The Duckbill Group

• Manick Bhan – Founder & CTO of Search Atlas, global SEO expert.

• Peter Damato – Expert in compliant visitor identification and multi-channel retargeting.

• Vanessa Zamora – CEO, Marketing Dragon

AI Track

• Carly Meyers – Founder of Made for More, helping businesses simplify systems, automate sales, and scale with AI.

• Michael Reimer – SaaSpreneur and AI Voice specialist.

• Andrew Brockenbush – Founder & CEO, Beefy Marketing

• Atena Pegler – CEO, Risk Free Marketing

• Austin Armstrong – Founder & CEO, Syllaby

• Matt Deseno – Co-Founder, HL Pro Tools

• Ruheene Jaura – Ruheene Jaura – Co-Founder & CEO, heyLevi AI

Affiliate Track

• Pavel Ketsuk – Founder & CEO of LIT Media, top affiliate marketer

• Greg Cooke – Founder of Cooke Media Group, specialist in affiliate growth.

Agency Track

• Marley Jaxx – CEO of Jaxx Productions, YouTube growth strategist

• Jeff Lopez – Director of Operations, PLUSPLUS Media

• Krystin Ruschman – Owner of Email2Inbox, expert in email deliverability.

• Lauren Petrullo – Founder & CEO, Mongoose Media

• Mike Killen – Founder, Sell Your Service

SaaS Track

• Lisa Catto – Founder of The Business Catalyst, automation expert and Certified Admin.

• Priya Jaganthan – Founder of Pivot 2 Thrive, VA Agency, and Kapturoo.

• Chris Dillon – Founder & Owner, The Marketing Autopilots

• Robert Lee – Founder, The Lesix Agency

• Tom Gaddis – Co-Founder, Offline Sharks

Panel Sessions

Affiliate Panel (Hosted by Kelsi Navalta – Director of Affiliate Programs)

Brittani Hon – Founder, Rich Girl Cult
Clay Lawrence – Founder, Review Harvest
Nick Ponte – Co-Founder & CEO, Offline Sharks
Rodrigo Camacho – CEO, Altacent
Tyla Marie – Founder, SaaS Queens

Agency Panel (Hosted by Chase Buckner – Sr. Director of Product Marketing)

Adam McChesney – Founder & CEO, Builders of Authority
Bell Ricardo – Coach, Prospecting on Demand
Jake Zufelt – Owner, Weldwood Publishing
Mike Arce – Founder & CEO, The GSD Company
Shannon Lavenia – Co-Founder, Brand Builder AI Marketing Agency

SaaS Panel (Hosted by Paulson Thomas – Director of Business Development)

Andrew J Cass – Business Advisor
Kendryah Smith – Founder, AEO Agency
Latasha Mitchell – Founder, Noxx AI
Mike Crowson – CEO, AR Funnel IO
Paige Battcher – Founder, Kismet

Questions and Answers

Is this event beginner-friendly?

Yes. You’ll find beginner-friendly sessions and advanced tracks for scale-stage businesses.

Should I bring a team member?

If you’re growing fast – yes. Bringing an ops lead or fulfillment manager is common. Many agencies bring 1–2 team members.

Is the VIP ticket worth it?

Yes, if you value convenience, proximity to the stage, and networking opportunities that happen in the VIP lounge.

Check out my 2024 Summit Recap for context on how valuable those connections were.

What is Encore Day?

Encore Day is an optional fourth day at the HighLevel Summit, designed for attendees who want more in-depth learning and networking. For an additional $897 (with the purchase of a GA or VIP pass), you’ll spend an extra day with the co-founders – Shaun, Varun, and Robin – along with other HighLevel leaders.

Encore Day includes bonus sessions packed with tips and strategies, an epic networking party with top marketers and agency leaders, all-inclusive meals, and access to recordings of every keynote, panel, and breakout session (a $197 value).

Summary and final thoughts

If you’re serious about building or scaling a business inside the HighLevel ecosystem, this is the event where strategies get shared and relationships get built.

Attending means you’re learning from real users and operators – not vendors or speakers promoting tools. You’ll leave with clarity, next steps, and partnerships that matter.

👉 Whether you are attending in person, or monitoring from at home, we invite you sign up for our notifications from the show floor. Get the latest info on all the exhibitor show deals.

🎟️ Sign up here to get notified of the latest updates from the event.

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