- : Nicholas Papp
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The recent ClickFunnels GoHighLevel lawsuit has stirred considerable attention among digital marketers and software users alike.
We’ll look into the details of the lawsuit, exploring its technical basis, potential motivations behind it, and practical advice for existing GoHighLevel users.
Table of Contents
Overview of the ClickFunnels GoHighLevel Lawsuit
The lawsuit specifically targets the funnel builder technology used by GoHighLevel, claiming infringement on patents held by ClickFunnels.
Legal expert Peter Hoppenfeld offers insights suggesting that the lawsuit may not be aimed at a protracted legal battle but rather at positioning ClickFunnels advantageously for settlement negotiations.
This perspective aligns with the common industry tactic where litigation is used more as a strategic lever rather than for outright victory.
Insights from Julie Chennel
Julie Chennel, heading one of the largest GoHighLevel white label agencies and a former ClickFunnels manager, provides a unique perspective on the lawsuit.
According to Chennel, “HighLevel is a strong, healthy, well-funded company. I am sure they have the cash flow and expertise to navigate any litigation. Even in the worst-case scenario, where HighLevel is found guilty by a jury for infringing on this patent, HighLevel won’t go under, won’t be set back. Nothing about your business should change.”
“I believe that patents for software are difficult to prove since you have to basically show the code was copied line by line. The builder in High Level VERY closely models ClickFunnels. There is not a doubt. However, I believe it was written in different code (don’t quote me on this). “
“There will be a lot of bluster and money and at the end of the day, you want to consider the company that is focused on high quality support, education, and product development.”
The Lawsuit’s Implications for GoHighLevel Users
For users of GoHighLevel, particularly those who rely on its funnel-building capabilities, the lawsuit certainly raises concerns about the continuity and future usability of their preferred tool.
However, it is important to recognize that such legal processes tend to extend over long periods, often leading to settlements that leave operational aspects intact. Many experts feel this will end in a settlement.
Key Points from the ClickFunnels GoHighLevel Lawsuit
⦿ The Nature of the Dispute: The core of the dispute lies in the specific functionalities of the funnel builder that ClickFunnels claims to have patented.
⦿ Potential Outcomes: Depending on the lawsuit’s progression, outcomes could range from a simple licensing agreement to more complex scenarios involving changes to how GoHighLevel operates its software. Many believe there will be a settlement here.
Strategies for Users Amidst the Lawsuit
GoHighLevel users should consider the following strategies to mitigate any potential impact:
⦿ Stay Informed: Keep abreast of the lawsuit’s developments to anticipate necessary adjustments.
⦿ Explore Alternatives: While not immediately necessary, exploring alternative funnel-building tools could be prudent should there be a disruptive outcome.
⦿ Legal Consultation: Consider consulting with legal experts to understand better the implications of continuing to use GoHighLevel during the lawsuit, especially if you are white-labeling the software.
What Does HighLevel Have to Say?
While there has been little comment from GoHighLevel regarding this lawsuit, Co-Founder Robin Alex commented the following in the HighLevel Official Community Facebook Group:
“There is nothing to worry about. Our legal council (sic) is on it, and will defend our position accordingly.”
Conclusion
The ClickFunnels vs. GoHighLevel lawsuit serves as a reminder of the dynamic and sometimes precarious nature of using patented technologies in digital marketing tools.
By staying informed and prepared, GoHighLevel users can navigate this challenge more effectively, ensuring minimal disruption to their digital marketing strategies.
This lawsuit should serve as an important reminder to safeguard your data and buildouts. At a minimum, it wouldn’t hurt to develop a sustainability plan to regularly schedule backups of your GoHighLevel agency and sub accounts.
For those interested in the specifics of the lawsuit, the full legal document can be viewed here.
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