- : Nicholas Papp
- :
GoHighLevel (GHL) remains the ultimate platform for agencies, SaaS providers, and entrepreneurs looking to dominate their niche.
But to truly harness its power, you need more than just access – you need knowledge. The right training programs can be your shortcut to not just mastering the platform but growing and scaling with confidence.
We’ve handpicked the top training options for 2025 to help you stay ahead of the curve. Whether you’re just starting or you’re a seasoned user looking to level up, this guide will connect you with the resources you need.
Table of Contents
HighLevel's Official Training & Certification Program
This program has stood the test of time as one of the most comprehensive training options for GHL users. It’s ideal for professionals who want to build a solid foundation, gain hands-on experience, and earn a certification that showcases their expertise.
Key Features
⦿ Deep dive into all aspects of the platform, from lead management to automation.
⦿ Practical, real-world exercises to solidify your skills.
⦿ Flexible payment plans: $97/month or $970/year.
⦿ Certification to enhance your professional credibility.
Pros & Cons:
Pros
- Adds immediate authority to your resume.
- Designed for all skill levels, from beginners to experts.
- Connects you with a professional network of GHL users.
Cons
- Requires consistent time investment.
- Extensive curriculum might be daunting for casual learners.
For a deeper dive into the certification process and benefits, visit our detailed guide here.
For more information, visit the HighLevel Certification Program Site.
GHL 101 – Free GoHighLevel Agency Setup Training by Extendly
GHL 101 is the go-to, no-fluff, beginner-friendly video course for setting up your GoHighLevel agency the right way – without wasting time or getting stuck in tech overwhelm.
Offered by Extendly in collaboration with GHL Central, this self-paced training helps you configure your agency from the ground up in just a few hours.
Who It’s For:
⦿ Brand new agency owners using GoHighLevel for the first time
⦿ Entrepreneurs launching a SaaS offering and unsure where to begin
⦿ Anyone struggling with subaccount setup, branding, or automation configuration
What’s Included:
⦿ Full agency foundation setup: banking, email, domains, DNS, and branding
⦿ Proper subaccount setup and white-label configuration
⦿ Stripe payment integration and LeadConnector phone/email setup
⦿ Automated onboarding and SaaS configurator walkthrough
⦿ Client-ready structure – no more guesswork, no more duct tape
🎯 Time to Complete: 2–3 hours
💰 Price: $97 – Free with coupon code GHLCENTRAL101
Pros & Cons:
Pros
- Clear, step-by-step training with real implementation - not theory
- Saves time and costly setup mistakes
- Built by agency experts who’ve onboarded thousands of users
Cons
- Focused only on setup (not advanced strategies or scaling)
- Self-paced, so results depend on your follow-through
Unlock Free Access to GHL 101 – Just use code GHLCENTRAL101 at checkout.
GHL Playbook – SaaS Coaching & Training by Dakota Routh
GHL Playbook is a coaching and SaaS implementation program created by 3X SaaSPRENEUR award winner Dakota Routh.
Built specifically for GoHighLevel users, this program helps agency owners package, price, and confidently sell their SaaS offers. It’s ideal for those who want real-world guidance, not guesswork.
Who It’s For:
⦿ New and growing GHL users who feel stuck after setup
⦿ Agencies unsure how to productize or price their services
⦿ Entrepreneurs who want expert-led coaching and ready-to-go tools
What’s Included:
⦿ 2x Live Coaching Calls Weekly
• Thursdays: SaaS strategy and business structure
• Fridays: How to sell AI as part of your offer
⦿ Premium Monthly Snapshots (70+ total)
• Includes SaaS Agency-in-a-Box, onboarding, sales funnels, and more
⦿ Sales Tools & Resources
• Sales scripts, demo templates, contracts, SOPs
⦿ Training Courses
• Learn how to package and pitch your offer step-by-step
⦿ Private Slack Community for questions and real-time support
💬 Think of it as weekly accountability and expert direction with all the tools included.
💰 Pricing
$99/month (Founders Pricing – normally $199/month)
Annual subscribers also get a monthly 1:1 coaching session with Dakota.
Pros & Cons:
Pros
- Built by an award-winning agency owner who’s helped 500+ GHL users
- Combines coaching with real, ready-to-use resources
- Great structure and support for both strategy and execution
Cons
- Requires active participation to get the full value
- Limited number of spots available under Founders Pricing
AI Agency-in-a-Box Bootcamp - by Extendly
AI Agency-in-a-Box is a complete 12-day bootcamp designed to help you build and launch a profitable AI-powered GoHighLevel agency – fast.
Created by Extendly, this done-with-you program gives you everything from offer creation and lead generation to webinar sales systems and client delivery tools.
Who It’s For:
⦿ New or pivoting agency owners who want a complete, guided setup
⦿ SaaS entrepreneurs looking for a plug-and-play offer, funnel, and sales system
⦿ Anyone ready to take fast action and launch with expert support
What You’ll Get:
✓ AI Agency-in-a-Box Snapshots
• Prebuilt sales pages for niches (restaurants, real estate, salons, home services)
• Email/SMS campaigns, demo calendar setup, nurture sequences
✓ AI Webinar System
• Prebuilt registration page, webinar funnel, follow-up sequences
• Done-for-you webinar pitch deck + recording from top sales coach
✓ Live Bootcamp Experience
• 12-day sprint with live trainings, implementation sessions, and office hours
• Direct guidance on prospecting, demoing, and selling AI services
✓ Sales + Client Fulfillment Tools
• Demo scripts, AI pitch videos, lead magnets, and campaign snapshots
• Snapshot onboarding support and private community access
✓ “Earn Back Your Investment” Challenge
• Win back 100%, 75%, or 50% of your tuition when you hit $10K MRR
💰 Pricing
$4,995 (Regular Pricing with discount codes available)
Use code MAY20 to save. Limited spots available per session.
Pros & Cons:
Pros
- Launch-ready offer, funnel, and system - done with you
- Fast-moving format with daily structure and live support
- Ideal for action-takers ready to sell and scale right away
Cons
- Requires full commitment to the 12-day schedule
- Not for those looking for passive or slow-paced learning
Claim Your Spot in the Bootcamp and launch your AI agency without reinventing the wheel.
AI STARS - AI Training & Certification by Molly Mahoney
AI STARS is a high-level mastermind for six- and seven-figure entrepreneurs who want to lead with AI, not just play with it.
Designed to turn AI curiosity into strategic execution, this membership provides coaching, collaboration, and certification in a focused, results-driven environment.
💰 Pricing: $297/month or $2,970/year
Who It’s For:
⦿ Business owners who are already successful and want to accelerate using AI.
⦿ Leaders seeking dedicated time to master automation, content, and high-level growth strategies.
What You’ll Get:
⦿ Monthly 2-3 hour AI mastermind calls with Molly and guest experts.
⦿ Access to Molly’s Growing Library of Custom GPTs.
⦿ A certification path covering AI Fundamentals, Copywriting, Automation, Sales & Marketing, and Strategic Ops.
⦿ Direct access to Molly, real-time implementation, and expert feedback.
⦿ Team Member Access, so your business isn’t scaling on your shoulders alone.
⦿ Bonus Tools:
• Full access to the AI Content Club (see below)
• The Spotlight Effect Course (dial in your branding)
• Social StarFunnels (Molly’s white-label of HighLevel)
Pros & Cons:
Pros
- Personalized coaching in a high-caliber, action-oriented community.
- Combines strategy and execution in one tight feedback loop.
- Powerful Custom GPTs, snapshots and ai agent templates.
- Empowers you to lead with clarity - and stand out as an AI-certified leader.
Cons
- Not designed for total beginners.
- Requires consistent participation for best results.
The Content Club – AI Content Creation by Molly Mahoney
The AI Content Club is a monthly membership for creators and business owners who want to create impactful content without spinning their wheels. Molly helps you combine AI tools with intentional strategy so you’re posting less, converting more, and building a system that works long-term.
💰 Pricing: $97/month or $997/year
Who It’s For:
⦿ Entrepreneurs and marketers who are tired of social media burnout.
⦿ Anyone who wants a proven system for generating leads with content that feels authentic.
What You’ll Get:
⦿ Monthly Co-working sessions .
⦿ A complete AI Content Training Portal to streamline your process.
⦿ Templates, prompts, and frameworks for social, email, website, SMS, and more.
⦿ Bonus workshops on funnels, podcasting, and AI tool creation.
Pros & Cons:
Pros
- Practical, repeatable systems for consistent content that drives sales.
- Fun, interactive community with expert coaching and accountability.
- Built by someone who's led viral content strategies and taught AI since 2021.
Cons
- Designed for implementation - this is a workshop, not a content buffet.
- Best results come with regular participation.
Business Training for Agencies - by Jennifer Bourn
Jennifer Bourn’s Business Training is a masterclass in building a sustainable, profitable service-based business – with systems that actually work.
While originally created for the WordPress and web design community, her training has evolved into a goldmine for any agency owner looking to improve operations, client management, and long-term profitability.
Even though Jennifer doesn’t teach GoHighLevel specifically, her frameworks are a perfect match for HighLevel agency owners who want to sharpen their backend operations, improve client communication, and confidently price and package their services.
Who It’s For:
⦿ Freelancers and creative service providers scaling into agency ownership
⦿ HighLevel users who need to strengthen their business foundation
⦿ Anyone tired of duct-tape workflows and looking to run like a real business
Standout Programs:
✅ Profitable Project Plan
Jen’s flagship program for agencies offering project-based services. Walks you through every phase of client delivery – from onboarding to offboarding – along with SOPs, templates, contracts, and workflows you can plug into any platform.
✅ Comms Club
Get expert feedback on your messaging, copy, content, and client communications. Weekly reviews and asynchronous support make this ideal for ongoing refinement.
✅ Confident Comebacks
Prewritten scripts for handling sticky client situations – like scope creep, late payments, or unclear boundaries – with professionalism and confidence.
✅ Packaging & Pricing (reopens periodically)
Helps you price for profit, communicate your value, and sell services with clarity and confidence.
✅ Content Camps (enrollment-based)
On-demand training for brand messaging, website copywriting, and content marketing – all with actionable workbooks, templates, and frameworks.
Pros & Cons:
Pros
- Business-first, platform-neutral content that complements GoHighLevel beautifully
- Built by an industry leader with 20+ years of real-world experience
- Plug-and-play resources that eliminate guesswork
Cons
- Doesn’t cover GoHighLevel tech or SaaS-specific sales
- Some programs only open for enrollment a few times per year
GHL Central Playbooks
The GHL Central Playbooks are your secret weapon for mastering GoHighLevel. These practical guides take you step by step through implementing high-impact strategies for your agency, offering the tools you need to thrive.
Key Features
⦿ Actionable video courses for better implementation.
⦿ Pre-built templates and ready-to-use tech setups.
⦿ Proven strategies to scale and monetize your GHL expertise.
Who It’s For:
⦿ Newcomers to HighLevel interested in specific growth strategies and online business opportunities.
Pros & Cons:
Pros
- Strategies you can execute immediately for quick wins.
- Perfectly balanced content for both beginners and advanced users.
- Insightful, with advice from a seasoned digital entrepreneur.
Cons
- Requires a foundational understanding of the platform.
- Implementation takes time and effort to see results.
GHL University - Powered by AI
GHL University is the ultimate resource for agencies looking to simplify training and onboarding. Whether you’re upskilling your team or providing tools to onboard clients, this program offers AI-powered, white-label solutions that adapt to your needs.
Who Is It For?
⦿ SaaS Agencies and Teams
• Streamline internal training with resources that ensure your team is proficient in every aspect of GoHighLevel.
⦿ Agency Clients
• Provide clients with comprehensive, branded training materials to reduce support needs and improve their experience.
Key Features
⦿ AI-Generated Training Videos
• Short, engaging videos (1–5 minutes) designed for users of all skill levels.
⦿ White-Labeled SOPs and Checklists
• Step-by-step guides to ensure consistency and clarity in every process.
⦿ Comprehensive Modules
• Covering everything from CRM setup, marketing tools, advanced AI features, and community building.
⦿ Scalable Branding Options
• Choose from non-branded materials to fully customized, brand-aligned solutions tailored to your agency.
Why It’s Valuable:
GHL University saves time by automating repetitive training tasks and equips both your team and clients with everything they need to succeed. Whether you’re building a SaaS foundation or enhancing your agency’s service offering, it’s a game-changer for productivity and growth.
The Academy for HighLevel by Extendly
For those who thrive on structured learning and personal mentorship, the Academy for HighLevel is a top-notch choice. Its regularly updated curriculum ensures you stay ahead as GHL continues to evolve.
Key Features
⦿ Step-by-step training from basics to advanced automation strategies.
⦿ Interactive quizzes and hands-on exercises to reinforce learning.
⦿ Certifications to validate your skills and boost your credibility.
Learn more about the Academy for HighLevel.
Final Thoughts
No matter where you are in your GoHighLevel journey, the right training program can help you unlock the platform’s full potential. Whether it’s earning a professional certification, accessing expert-led playbooks, or diving into AI-powered learning, these programs are designed to equip you with the skills and strategies you need to thrive in 2025.
Your agency’s next big win is just one training program away.
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