- : Nicholas Papp
- :
Choosing the right GoHighLevel pricing plan feels harder than it should.
Three plans with clear monthly prices seems simple enough on the surface. But once you start reading comparison articles, watching YouTube reviews, and digging through community threads, the details get messy fast.
Some sources say Starter only includes one sub-account. Others claim AI features are locked behind higher plans. Some push Agency Pro before you have a single paying client.
Here is the reality: The best GoHighLevel pricing plan is not the most expensive one.
It’s the one that matches how you actually use the platform right now – and where your business is headed over the next 12 to 24 months.
This guide breaks down what each plan includes, where the real differences are, and how to make the call without second-guessing yourself.
Table of Contents
GoHighLevel pricing at a glance
GoHighLevel offers three plans: Starter at $97/mo, Unlimited at $297/mo, and Agency Pro at $497/mo.
Annual billing is available on all three and reduces the monthly cost by roughly 17%: Starter at $970/yr, Unlimited at $2,970/yr, and Agency Pro at $4,970/yr.
All three plans include a 30-day free trial with full platform access. You choose your tier at signup.
What every GoHighLevel pricing plan includes
Before getting into where the plans differ, it’s worth understanding what they share – because this is where most comparison articles get it wrong.
Every GoHighLevel plan, including Starter, runs on the same core platform. Starter is not a cut-down version of Unlimited.
All plans include: CRM, funnels, websites, workflow automation, email and SMS marketing, calendars, pipelines, forms and surveys, reputation management, social planner, memberships and courses, communities, API access, and webhooks.
Unlimited contacts and unlimited users are included across all tiers. There’s no per-seat or per-contact charge anywhere in GoHighLevel’s pricing.
The plans differ on four things only: sub-account limits, white-label depth, rebilling, and API access. Everything else is the same.
GoHighLevel Starter plan — $97/mo
Starter is the entry point, and for many people it’s also the right long-term plan.
You get the full GoHighLevel platform with up to 3 sub-accounts. That covers most solo operators, coaches, consultants, and small businesses running their own operations.
One correction worth making: many comparison articles still list Starter as including only one (1) sub-account. As of 2026 it includes three (3). That matters if you want to test the platform with a couple of client accounts before committing to a higher tier.
The limitations are real but specific. No white-label branding, no rebilling, and location-level API access only. No SaaS Mode.
For anyone not managing multiple clients under their own brand or building a SaaS product, those limitations simply do not apply.
Starter is a good fit if:
• You are running your own business and not managing client accounts
• You need up to 3 sub-account environments
• White-label branding is not a requirement
• You want the full platform without paying for agency infrastructure you do not need yet
👉 Start your free 30-day GoHighLevel trial here [affiliate link] and explore Starter with full platform access.
GoHighLevel Unlimited plan — $297/mo
Unlimited makes two meaningful changes: it removes the sub-account cap, and it adds white-label desktop branding.
The first means you can take on as many clients as your business can handle. The second means your clients see your brand and domain, not GoHighLevel’s.
Rebilling also becomes available here, with one important constraint: cost pass-through only. You can bill clients for platform usage at the same rate GoHighLevel charges you, but you cannot add a markup. That requires Agency Pro.
Unlimited does not include SaaS Mode, a white-label mobile app, or agency-level API access. For most agencies running client work, those are not gaps – they only matter when you are building a product rather than delivering a service.
For a growing agency, Unlimited is usually the right call once the 3 sub-account limit becomes a constraint. The jump from Unlimited to Agency Pro is only worth making when a SaaS model is genuinely part of your plan.
Unlimited is a good fit if:
• You are managing more than 3 client accounts
• You want a branded desktop experience for your clients
• You need to scale sub-accounts without a ceiling
• You are building an agency service model, not a SaaS product
GoHighLevel Agency Pro plan — $497/mo
Agency Pro is the plan for people who are not just delivering marketing services, but selling software subscriptions.
Everything in Unlimited is included, with the addition of SaaS Mode, a white-label mobile app, rebilling with markup, and agency-level API access.
SaaS Mode is what makes Agency Pro genuinely different. The SaaS Configurator lets you build subscription plans under your own brand. When a client signs up, they automatically receive a sub-account, trigger an onboarding sequence, and start paying through automated Stripe billing – no manual work on your end.
Rebilling also changes at this tier. Unlike Unlimited, you can add markup to platform costs and keep the margin. That applies to SMS, email, AI usage, and other billable services.
A technical note for anyone with existing integrations: GoHighLevel API V1 is officially deprecated as of 2026. All integrations now run on V2 with OAuth 2.0. Agency Pro adds agency-level API keys and full OAuth 2.0 for public app development.
The honest take: Agency Pro is powerful for the right situation, and unnecessary for everyone else. If you are not actively building a SaaS product, start on Unlimited and upgrade when you are ready.
Agency Pro is a good fit if:
• You are building a white-label SaaS product on GoHighLevel
• You want automated client provisioning and Stripe-based billing
• You need a white-label mobile app
• You want to add markup to rebilled platform costs
• You need agency-level API access or OAuth 2.0 for public app development
AI features: what’s included vs. what costs extra
The core AI features are included on all three plans at no extra charge. Voice AI, Conversation AI, Content AI, Funnel AI, and Workflow AI are all part of the base platform. Ask AI is also free (for a limited time) and rolling out to sub-accounts by the end of May 2026.
You should not choose a higher plan just because you assume AI tools are locked behind it. They are not.
Unlimited AI (formerly called AI Employee) is the exception. It’s an optional add-on at $97/mo per sub-account. The only plan-level difference is rebilling: Unlimited users can pass the cost through at cost, while Agency Pro users can add markup and keep the margin.
New AI cost controls are coming, including: a billing dashboard for tracking spend by workflow, a Pricing Explorer for live cost estimates, and usage limit controls for agencies. More transparency and more control is the direction.
GoHighLevel pricing — full plan comparison
👉 Ready to try the platform?
Which GoHighLevel pricing plan fits your situation
The decision is simpler than it looks once you stop thinking about it as a features comparison.
All three plans give you the same platform. What you are choosing is the infrastructure layer around it.
Choose Starter if you are running your own business or managing a small number of accounts. It’s also the lowest-risk starting point for a trial – you will not be on a limited version of the platform while you evaluate.
Choose Unlimited if you are running an agency with more than 3 clients, or if a branded experience for your clients matters to your positioning. It handles the vast majority of agency use cases cleanly.
Choose Agency Pro when you are genuinely building a SaaS product, not just considering it. Automated provisioning and Stripe billing only pay off when there’s a real client base moving through that system.
Every plan includes a 30-day free trial. Start on the plan that matches your current situation and upgrade when the business genuinely calls for it.
👉 Start your free 30-day GoHighLevel trial to get started
Frequently asked questions about GoHighLevel pricing
Does GoHighLevel charge per contact or per user?
No. All three GoHighLevel plans include unlimited contacts and unlimited users. There’s no per-contact or per-seat charge at any tier.
How many sub-accounts does the Starter plan include?
The Starter Plan includes 3 sub-accounts.
Are GoHighLevel AI features included in the base plans?
Yes. Voice AI, Conversation AI, Content AI, Funnel AI, and Workflow AI are included on all three plans at no extra charge. Unlimited AI (formerly called AI Employee) is a separate optional add-on at $97/mo per sub-account.
What is GoHighLevel SaaS Mode and which plan includes it?
SaaS Mode is an Agency Pro-only feature that enables automated sub-account provisioning and Stripe billing under your own brand. It turns GoHighLevel into the backend for a white-label SaaS product you sell on subscription.
Can I upgrade my plan after starting a trial?
Yes. You can start on any plan and upgrade at any time without disrupting your existing setup.
What is the rebilling difference between Unlimited and Agency Pro?
Unlimited allows rebilling at cost only – no markup. Agency Pro lets you set your own price and keep the difference. AI Employee rebilling with markup is exclusive to Agency Pro.
Is GoHighLevel API V1 still supported in 2026?
No. API V1 is officially deprecated. All integrations now use V2 with OAuth 2.0.
Agency Pro adds agency-level API keys and full OAuth 2.0 for public app development.
The bottom line
Most of the confusion around GoHighLevel pricing comes from content that has the facts wrong or is pushing an upgrade agenda.
The honest version: all three plans run on the same platform, AI is included everywhere, and the real differences are narrower than they appear.
Starter works for most solo operators. Unlimited is the right fit for most growing agencies. Agency Pro earns its cost when you are actively building a SaaS product – not before.
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