- : Nicholas Papp
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The HighLevel ecosystem thrives on innovation, leadership, and community, and few embody these values as powerfully as Jay-Cee “Cece” Tan. A trailblazer in the SaaS and digital marketing world, Cece has rapidly emerged as a force to be reckoned with in the Asia-Pacific region.
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From leading the largest-ever HighLevel community meetup in the Philippines, bringing together over 500 marketers, entrepreneurs, and business owners, to developing a custom payment gateway for Filipino HighLevel users, Cece is breaking barriers and creating new opportunities for digital entrepreneurs.
A 2024 HighLevel SaaSPreneur Gold Award winner, Cece is not only revolutionizing HighLevel adoption in the Philippines – she is reshaping the digital economy for an entire nation.
From Humble Beginnings to HighLevel Success
Cece’s journey is one of resilience and determination. Raised beside the Pasig City river as the daughter of an ex-convict, she refused to let her circumstances define her future. She pursued her education in Marketing Management at the Polytechnic University of the Philippines and took her first steps into freelancing in 2018.
What started as a personal journey to financial independence soon turned into an empire built on digital transformation. She quickly established herself in the real estate industry, driving over $10M in real estate deals and proving that Filipino talent is globally competitive.
Her ability to implement HighLevel systems, create automation-driven workflows, and mentor other entrepreneurs propelled her to the top of the SaaSPreneur world, culminating in her Gold Award recognition in 2024 – the first Filipina to achieve this honor.
HL Pilipinas: A Thriving Community for Filipino Entrepreneurs
Cece’s impact extends far beyond her personal success. She founded HL Pilipinas, a thriving community that helps Filipino marketers and business owners master HighLevel and leverage it for growth.
Her no-nonsense, systems-driven approach to education has already helped countless Filipinos build sustainable online businesses. She is on a mission to create 5,000 digital jobs in the Philippines, empowering freelancers, agencies, and entrepreneurs with the tools they need to thrive in the digital economy.
The success of HL Pilipinas was on full display during her recent HighLevel meetup, which brought together over 500 attendees – the largest HighLevel community gathering in the country. Entrepreneurs, agency owners, and business leaders from across the Philippines and beyond came together to network, learn, and scale their businesses using HighLevel.
Her ability to unite such a massive and engaged audience highlights her leadership, influence, and unwavering commitment to community growth.
Breaking Barriers: A Payment Gateway for Filipino HighLevel Users

One of the biggest challenges facing Filipino entrepreneurs using HighLevel has been the lack of a Stripe alternative for payments. Recognizing this critical gap, Cece is spearheading the development of SALIG AI, a payment gateway tailored specifically for the Philippine market.
This game-changing initiative ensures that Filipino business owners no longer have to rely on third-party workarounds to process transactions. Instead, they’ll have direct access to a HighLevel-compatible payment solution, unlocking more opportunities for seamless automation and sales.
This development will pave the way for even greater adoption of HighLevel in the region, allowing more businesses to operate efficiently, scale faster, and compete on a global stage.
Beyond SaaS: Cece’s Impact on Education and Digital Empowerment

For Cece, success isn’t just about personal achievement—it’s about creating opportunities for others.
She dedicates much of her free time to advancing equal access to education and encouraging Filipinos to embrace freelancing through HighLevel mastery. She has built three transformational businesses to support this vision:
⦿ HL Pilipinas – A thriving community that trains and empowers Filipino marketers, freelancers, and agency owners.
⦿ HighLevelrage – A global consulting firm that builds custom CRM solutions for international clients, proving that Filipino expertise is world-class.
⦿ SALIG AI – The first Filipino-built HighLevel payment gateway, designed to remove financial barriers for local entrepreneurs.
Through these ventures, Cece is not just building businesses – she’s creating a movement.
Her influence has caught the attention of U.S. publications like Thrive Spaces and HerForward.com, further cementing her status as a leading figure in digital transformation.
What’s Next for Cece Tan?

With more innovation on the horizon, Cece shows no signs of slowing down. As she continues to push the boundaries of what’s possible with HighLevel in the Asia-Pacific region, she remains focused on empowering Filipinos to take control of their digital futures.
Whether it’s expanding HighLevel education with HLAccelerator, scaling her businesses, or advocating for digital freelancers, one thing is clear: Cece Tan is a name to watch in the global HighLevel community.
Her motto says it all: “DO MORE, DO BETTER.” And that’s exactly what she’s doing.
Connect with Cece Tan
Want to learn from Cece or be part of her thriving community? Follow her on social media:
📘 Facebook – facebook.com/official.cecetan
🔗 LinkedIn – linkedin.com/in/cecetan
📷 Instagram – instagram.com/official.cecetan
🎵 TikTok – tiktok.com/@official.cecetan
📺 YouTube – youtube.com/@official.cecetan
👥 Official Community – facebook.com/groups/highlevelpilipinas
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