- : Nicholas Papp
- :
If you’ve opened the AI plan selection screen inside HighLevel and weren’t sure what to pick, you’re not alone. The three HighLevel AI Employee plans – Pay As You Go, AI Employee Growth, and AI Employee Unlimited – look similar at first glance but make a significant difference to your costs and capabilities once AI agents are running in live client sub-accounts.
This article covers exactly what each plan includes, what it costs, and which one makes sense depending on where your agency is right now.
The Three HighLevel AI Employee Plans at a Glance
Table of Contents
HighLevel’s AI tools are billed at the sub-account level. Every sub-account you enable for AI is priced independently, which means the plan decision matters more as you scale your agency and activate AI for more clients.
There are three plans:
Here’s how this works in practice. HighLevel runs the promo as separate week-long windows rather than one continuous sale.
• Pay As You Go – no monthly fee, billed on token and usage costs as you go
• AI Employee Growth – $50/month per sub-account, predictable limits across the full AI suite
• AI Employee Unlimited – $97/month per sub-account, unmetered usage across all supported AI features
All three plans are available from the AI plan selection screen inside your HighLevel agency account at app.gohighlevel.com.
💡 Text and call charges are billed separately on all three plans regardless of which AI plan you choose. Phone system costs are not covered by any AI subscription.
💡 * Important: Before clicking, make sure you’re logged into your HighLevel account at app.gohighlevel.com – not your agency-branded domain. Using your white-label domain during the activation process may cause issues with your account changes. Before the page loads, you will be asked to confirm the referral and select your plan.
Pay As You Go
Pay As You Go has no monthly fee. Every AI feature is available but billed based on actual token and usage costs – you only pay when AI activity happens in a sub-account.
This works well for sub-accounts that are inactive or in early setup. Once a sub-account is live with real client activity, usage costs accumulate quickly and the predictability of a flat plan usually becomes more attractive.
Token and usage rates vary by feature. For current per-use pricing on Conversation AI, Voice AI, Reviews AI, Content AI, Agent Studio, and other tools, refer to HighLevel’s official AI pricing documentation. Telephone charges are billed separately (for Voice AI).
Best for: Sub-accounts in setup or testing phases, or very low-volume accounts where AI activity is minimal.
💡 * Important: Before clicking, make sure you’re logged into your HighLevel account at app.gohighlevel.com – not your agency-branded domain. Using your white-label domain during the activation process may cause issues with your account changes. Before the page loads, you will be asked to confirm the referral and select your plan.
AI Employee Growth – $50/month per sub-account
The AI Employee Growth plan gives agencies predictable monthly limits across the full AI suite at a flat $50/month per enabled sub-account.
Specialized Agents
• Conversation AI – 1,000 AI Agent responses/month
• Voice AI – 100 AI Agent minutes/month
• Reviews AI – unlimited
• Content AI – unlimited
Agent Infrastructure
• Prompt Optimizer – 100 minutes/month
• Knowledge Base – included
Copilots
• Workflow AI, Forms AI, Funnel AI, Email AI – included
• Ask AI – included, subject to a 5-hour rolling rate limit
• AI Studio – included, subject to a 5-hour rolling rate limit
💡 The 5-hour rate limit on Ask AI and AI Studio resets every 5 hours – so you get a fresh allocation multiple times per day. If you exceed the limit within a window you’ll see an error until the next reset. Ask AI and AI Studio are the highest token consumers in the suite, which is why HighLevel applies rolling limits rather than monthly caps on these two specifically.
Best for: Sub-accounts that are newly live with AI agents running at low-to-medium volume. The 1,000 Conversation AI responses and 100 Voice AI minutes give a newly onboarded client account enough runway to demonstrate real results before deciding whether to move to the Unlimited plan.
💡 * Important: Before clicking, make sure you’re logged into your HighLevel account at app.gohighlevel.com – not your agency-branded domain. Using your white-label domain during the activation process may cause issues with your account changes. Before the page loads, you will be asked to confirm the referral and select your plan.
AI Employee Unlimited – $97/month per sub-account
The AI Employee Unlimited plan removes the usage caps on the core Specialized Agents and gives agencies 3x the rate limits on Ask AI and AI Studio compared to the Growth plan.
Specialized Agents
• Conversation AI – unlimited
• Voice AI Inbound – unlimited
• Voice AI Outbound – unlimited (included, not available on Growth)
• Voice AI Widget – unlimited (included, not available on Growth)
• Reviews AI – unlimited
• Content AI – unlimited
Agent Infrastructure
• Prompt Optimizer – unlimited
• Knowledge Base – included
Copilots
• Workflow AI, Forms AI, Funnel AI, Email AI – included
• Ask AI – 3x the rate limits of the Growth plan (5-hour rolling window)
• AI Studio – 3x the rate limits of the Growth plan (5-hour rolling window)
💡 Fair use limits apply to all unlimited features. HighLevel may throttle, limit, or suspend access if usage is excessive or negatively affects platform performance. Telephone charges are not included.
Best for: Active client sub-accounts handling real inbound call volume and multi-channel messaging. Once a sub-account consistently approaches the Growth plan’s 1,000 Conversation AI response or 100 Voice AI minute caps, the $97 flat rate is almost always more cost-effective than hitting the cap and paying for additional usage on top.
💡 * Important: Before clicking, make sure you’re logged into your HighLevel account at app.gohighlevel.com – not your agency-branded domain. Using your white-label domain during the activation process may cause issues with your account changes.
Full Plan Comparison
| Feature | Pay As You Go | AI Employee Growth $50/mo |
AI Employee Unlimited $97/mo |
|---|---|---|---|
| Monthly Fee | None | $50/sub-account | $97/sub-account |
| Conversation AI | Per token | 1,000 responses | ∞ Unlimited |
| Voice AI Inbound | Per minute | 100 minutes | ∞ Unlimited |
| Voice AI Outbound | Per use | ❌ Not Included | ✅ Included |
| Voice AI Widget | Per use | ❌ Not Included | ✅ Included |
| Reviews AI | $0.01/review | ∞ Unlimited | ∞ Unlimited |
| Content AI | Per use | ∞ Unlimited | ∞ Unlimited |
| Prompt Optimizer | Per token | 100 minutes | ∞ Unlimited |
| Knowledge Base | ✅ Included | ✅ Included | ✅ Included |
| Ask AI | Per token | Included (5hr rolling limit) | 3x rate limit |
| AI Studio | Per token | Included (5hr rolling limit) | 3x rate limit |
| Workflow AI, Forms AI, Funnel AI, Email AI | Per token | ✅ Included | ✅ Included |
| Agent Studio | Pay-per-use | Pay-per-use | Pay-per-use |
| Text & Call Charges | Billed separately | Billed separately | Billed separately |
| Best For | Setup / Testing | Low-Medium Volume Live Accounts | Active Client Accounts at Scale |
Which Plan Is Right for You?
The right plan depends on where a sub-account is in its lifecycle – not on your agency’s overall size.
Use Pay As You Go when: A sub-account is in setup, testing, or early onboarding. No client activity yet means no AI usage, so a monthly subscription adds cost without benefit. Switch to a paid plan when the account goes live.
Use AI Employee Growth ($50/month) when: A client sub-account is newly live and running AI agents at low-to-medium volume. The 1,000 Conversation AI response and 100 Voice AI minute allocations are enough for most newly onboarded accounts. The flat $50 gives predictable billing while the account builds momentum.
Use AI Employee Unlimited ($97/month) when: A sub-account is actively handling real client calls and multi-channel messaging at scale. If Conversation AI is responding to leads across SMS, Instagram, and web chat simultaneously, or Voice AI is handling inbound calls consistently throughout the day, the 1,000-response and 100-minute caps become real ceilings. The $97 flat rate removes those ceilings and adds Voice AI Outbound and Voice AI Widget – features the Growth plan doesn’t include.
The agency math: For an agency running 10 active client sub-accounts on AI Employee Unlimited, the total AI subscription cost is $970/month before text and call charges. That’s the number to build into your client pricing and rebilling structure. HighLevel’s rebilling tools let you pass AI subscription costs directly to clients or build them into your service packages.
💡 You can have different sub-accounts on different plans. A newly onboarded client can start on Growth while an established high-volume client runs on Unlimited – you’re not locked into one plan across your entire agency.
💡 * Important: Before clicking, make sure you’re logged into your HighLevel account at app.gohighlevel.com – not your agency-branded domain. Using your white-label domain during the activation process may cause issues with your account changes. Before the page loads, you will be asked to confirm the referral and select your plan.
What’s Never Included
Regardless of which plan you choose, these costs apply separately on every sub-account:
Agent Studio – always pay-per-use on all three plans. Billed based on model usage, searches, and multimodal AI actions including image, video, text, and speech generation.
Text and call charges – phone system and SMS costs are separate from AI billing. Voice AI calls use both AI minutes (covered on paid plans) and LC Phone system charges (always billed separately).
Carrier fees – A2P 10DLC and carrier pass-through costs apply to any SMS messaging regardless of AI plan.
For a full breakdown of per-use token rates, refer to HighLevel’s official AI pricing documentation.
More on HighLevel AI from GHLCentral and HighLevel
Frequently Asked Questions
Is the AI Employee plan billed per agency or per sub-account?
Per sub-account. Each sub-account you enable for AI is billed independently at the plan rate you choose for that account. You can mix plans across sub-accounts – some on Growth, some on Unlimited – depending on the activity level of each client account.
What happens when a sub-account hits the Growth plan limits?
you enable additional usage or upgrade the sub-account to Unlimited. For Ask AI and AI Studio, you’ll see an error when the 5-hour rolling rate limit is hit – usage resets automatically when the 5-hour window refreshes.
Can I upgrade a sub-account from Growth to Unlimited mid-month?
Yes. You can change a sub-account’s AI plan at any time from inside your HighLevel agency account. Billing adjusts from the point of the plan change.
Does the AI Employee plan cover Voice AI Outbound calls?
Voice AI Outbound is included on the $97 AI Employee Unlimited plan. It is not included on the $50 AI Employee Growth plan. On Pay As You Go, Voice AI Outbound is billed at per-use rates. Phone system charges apply separately on all plans.
Can I rebill AI subscription costs to my clients?
Yes. HighLevel’s rebilling tools allow you to pass AI subscription costs through to client sub-accounts at cost or with a markup depending on your plan tier. Agency Pro is required for markup rebilling. Unlimited plan users can rebill at cost only.
Is Agent Studio included in any plan?
No. Agent Studio is pay-per-use on all three plans – Pay As You Go, AI Employee Growth, and AI Employee Unlimited. It is billed based on model usage, searches, and multimodal AI actions including image, video, text, and speech generation.
What's the difference between AI Employee Growth and the old AI Employee Plus?
AI Employee Growth ($50/month) is HighLevel’s evolution of the AI Employee Plus feature set, now available as a standalone subscription plan. It includes the advanced features previously bundled under AI Employee Plus – Voice AI Outbound, Voice AI Widget, Voice AI Prompt Optimizer, and Knowledge Base – at a flat monthly rate rather than as an add-on to the Unlimited plan.
Ready to Confirm Your AI Plan?
The right AI plan for each sub-account comes down to one question: is this account actively handling real client AI activity, or is it still getting started?
Pay As You Go for accounts in setup. Growth at $50/month for newly live accounts building toward scale. Unlimited at $97/month for active client accounts where hitting the caps would cost more than the flat rate.
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