HighLevel AI Review: Why This $97 Tool Is Replacing Entire Marketing Teams

: Nicholas Papp
: May 8, 2025

In late 2024, GoHighLevel launched a groundbreaking AI suite called the AI Employee. Since then, the tools have evolved rapidly – and in summer 2025, HighLevel launched a bold new initiative: Summer of AI, offering 30 days of unlimited access to every AI tool inside the platform, completely free.

This review unpacks how HighLevel AI is redefining marketing operations – and now, how the Summer of AI promotion is giving every user a chance to test its power risk-free.

What Is HighLevel AI?

To use HighLevel AI, new users must first sign up for a GoHighLevel plan. Once inside the platform, AI tools can be accessed in two ways:

• Pay-as-you-go: Charges are based on usage, ideal for occasional AI tasks.

• AI Employee Plan ($97/month): Unlocks unlimited access to HighLevel’s full AI suite, including Voice AI, Content AI, and automated review/chat features.

But thanks to HighLevel’s Summer of AI 2025 event, you can now try the AI Employee Plan for 30 days, free, with full access to all features and zero usage caps.

Activate the Summer of AI free trial to get unlimited AI access, a free kickoff call, and a bonus AI Employee snapshot when you use the code ghlcentral.

While the “AI Employee” branding is the most visible element, HighLevel AI spans a wide range of features built into the platform, including:

• Voice AI reception and call handling

• AI-powered conversation bots across SMS, chat, and social DMs

• Automatic review response generation

• Content AI for emails, blogs, and social media

• AI workflow and funnel building tools

Together, these tools function more like a marketing operating system than just a support agent. For marketers and agencies, this means using AI to build faster, respond faster, and communicate more consistently without relying on a patchwork of external tools.

AI Employee Features: What’s Inside?

HighLevel’s AI Employee suite includes six core tools:

• Voice AI – 24/7 Receptionist

Answers calls, captures lead info, and books appointments—even outside business hours. Perfect for solopreneurs and agencies supporting local clients.

• Conversation AI – Omnichannel Chatbot

A smart assistant that engages visitors on your site, Facebook page, Instagram DMs, and SMS. It can answer FAQs, qualify leads, and pass conversations to humans if needed.

• Reviews AI – Automated Review Responder

Save hours by having AI reply to every Google and Facebook review based on context and sentiment. Responses are professional, brand-safe, and improve customer perception.

• Content AI – Campaign & Post Generator

Quickly generate email sequences, landing page copy, and even social media content with branded images and custom prompts. Great for content teams and time-starved founders.

• Workflow AI – Automated Sequence Builder

Tell it what you want to automate (e.g., nurture leads, re-engage cold contacts), and it builds the logic, triggers, and actions for you.

• Funnel AI – Landing Page Assistant

Need a sales page or lead magnet opt-in? Funnel AI can build a functional page layout with headline, copy, and imagery – all tailored to your offer.

Real-World Use Cases

HighLevel AI isn’t just a collection of tools – it’s a practical system that transforms how agencies and SMBs operate daily. Here are more detailed examples of how users are applying these features:

• Never miss a lead again

Voice AI picks up every call 24/7, asks qualifying questions, captures caller details, and routes them into your CRM or appointment pipeline – even outside business hours.

• Faster campaign launches

Use Workflow AI and Funnel AI to go from idea to execution in minutes. Describe your nurture flow or sales funnel, and AI builds the entire automation or landing page – copy, images, and all.

• Review management at scale

Whether you manage one business or fifty, Reviews AI handles every Google and Facebook review with personalized responses based on star rating and context, improving reputation and local SEO.

• Social media done in minutes

Content AI lets teams (or solo marketers) generate an entire week of posts, captions, and images from a few keywords -no copywriter needed.

• Chat support without burnout

Conversation AI handles FAQs, lead qualification, and booking appointments through your website, Facebook page, Instagram, and even SMS – reducing support volume and boosting conversions.

• Client onboarding simplified

New agency clients can be onboarded with prebuilt AI workflows, AI-generated emails, and instant funnel builds, cutting setup time by 70% or more.

• Sell AI as a service

Agencies use AI tools to offer value-added services like AI receptionist setup, chatbot automation, or review response management under their own brand.

These use cases demonstrate how HighLevel AI functions not just as a toolset, but as a scalable business advantage.

Summer of AI Promo: What You Get

The Summer of AI 2025 promotion includes everything you need to explore HighLevel AI at no cost:

• 30 Day Free Trial (unlimited usage)

Unlimited usage of Voice AI, Review AI, Content AI, Funnel AI, Workflow AI, and more.

• Ask AI Assistant (New)

ChatGPT-style AI built into your dashboard to help you build automations, troubleshoot, and write content instantly.

• Free Kickoff Call

Book a 1-on-1 call with a HighLevel Success Specialist to accelerate setup and get custom advice.

• Bonus AI Snapshot ($997 Value)

Activate using the code ghlcentral to receive a plug-and-play agency template with:

• Full AI Website

• ROI Calculator

• 5-day SMS nurture sequence

• Prebuilt onboarding workflows

How It Stacks Up: HighLevel vs. Competitors

Feature	HighLevel AI Employee	HubSpot AI	Zoho (Zia AI)
Voice AI Receptionist	Yes (Unlimited use)	No	Yes (in Zoho CRM)
Multichannel Chatbot	Yes (Web, SMS, FB, IG)	Beta (Web only)	Yes (Web, CRM, apps)
Review Auto-Responses	Yes	No	No (monitoring only)
Content Writing + Images	Yes	Yes (Text only)	Yes (Text only)
Workflow Builder (AI)	Yes	Partial	Yes
Custom Training Options	Yes	Limited	Yes
Pricing	$97/month flat	Included in plans	Varies (affordable tiers)

Other Voice/Chat AI Competitors

While HighLevel offers a bundled experience, other companies specialize in single-function AI tools:

• Intercom: Excellent for in-app support but lacks a full marketing stack

• Birdeye: Known for review automation and messaging, but limited on CRM/automation

• Smith.ai: Strong voice AI plus human receptionists, but expensive and siloed

• Drift: Good for B2B chat and lead gen, but not designed for small business use

These tools typically require complex integrations and charge per feature or usage – unlike HighLevel’s single subscription model.

Why HighLevel AI Is Becoming a Marketing OS

HighLevel AI isn’t just an add-on, it’s becoming a foundation. It connects content, calls, CRM, and campaigns into a cohesive system where:

• AI can act on CRM data and funnel logic

• Conversations and automations operate from the same system

• Content and chat copy adapt based on client goals

It’s not just about offloading tasks. It’s about coordinating every part of the marketing experience without bolting together third-party tools

Pros & Cons of HighLevel AI

Pros

All-in-one platform (CRM, automation, voice/chat, content)
Flat monthly pricing with unlimited AI use
Free 30-day trial during Summer of AI
Guided onboarding and AI co-pilots (Ask AI)

Cons

Some setup required for best results
Language support is expanding but not yet global

Final Thoughts

HighLevel AI is reshaping how agencies operate – offering a single platform where AI powers every stage of the client journey, from first call to final sale.

And with Summer of AI 2025, you get the full experience, 100% free for 30 days. No credit card required.

New users: Start your free trial now

Existing users: Activate your AI Employee plan

Your AI marketing assistant is waiting. Let HighLevel handle the busywork – so you can focus on growth.