- : Nicholas Papp
- :
The software industry has historically been male-dominated, but women are stepping up and making their mark. At HighLevel’s first-ever international SaaSPRENEUR LIVE event in Dubai (Feb 24-25, 2025), female leaders from the Asia-Pacific and Middle East regions shared their experiences, challenges, and wins as they grow successful SaaS businesses.
Table of Contents
Women in HighLevel: A Growing Force in SaaS
During the event, Nicholas Papp (Founder, GHL Central) sat down with three inspiring women in the HighLevel community:
⦿ Vera Firman (Portugal & UAE) – A longtime HighLevel member who has seen the platform and global network evolve since 2020.
⦿ CeCe Tan (Philippines) – A key community leader behind one of the largest HighLevel events in Asia, bringing SaaS and automation to more businesses.
⦿ Marjorie Aviso (Philippines) – A SaaS entrepreneur helping businesses scale through AI-driven solutions and automation.
This conversation highlighted how the HighLevel community is fostering leadership, accountability, and collaboration for women in SaaS across the world.
📌 Want to learn more about CeCe Tan’s leadership?
Read: CeCe Tan: Transforming the HighLevel Community in the Philippines and Beyond
The Power of Community in SaaS Growth
One of the biggest takeaways from the discussion was the importance of community.
🗣 Vera Firman shared:
“I’ve been in the HighLevel community since 2020, and it feels like my family now. The connections I’ve built here have been just as valuable as the business tools we use every day.”
✅ How the HighLevel community supports women in SaaS:
⦿ Global networking opportunities – Connecting with SaaS leaders worldwide.
⦿ Accountability partners – Helping business owners stay on track.
⦿ In-person and virtual events – Learning from experienced leaders.
📌 Missed SaaSPRENEUR LIVE Dubai? Get the full recap here:
HighLevel SaaSPRENEUR Live Dubai 2025: The Global SaaS Event Everyone Is Talking About!
📢 Continue the conversation!
💬 Join the HighLevel Asia-Pacific & MENA-Users Community:
🔗 Join the Facebook Group
How Women in HighLevel Are Leading Across Asia and the Middle East
The Asia-Pacific and Middle East regions are emerging as some of the fastest-growing markets in SaaS.
🔹 CeCe Tan shared:
“We need more women in SaaS. There’s still this belief in some places that tech is for men, but the HighLevel community proves otherwise. The support, mentorship, and collaboration here help women succeed.”
📌 Check out the recap of the biggest HighLevel community meetup in Manila:
HighLevel Manila Meetup Recap 2025: The Biggest AI & Automation Gathering Yet!
Prefer to Watch?
Catch the full conversation with Vera Firman (Portugal & UAE), CeCe Tan (Philippines), and Marjorie Aviso (Philippines) as they discuss the impact of women in HighLevel and SaaS leadership.
💡 Don’t forget to subscribe to our YouTube channel for more HighLevel insights!
Breaking Barriers: Challenges and Opportunities for Women in SaaS
🔹 Marjorie Aviso shared:
“Seeing the impact we can make—not just in the Philippines but across Asia—is incredible. We are proving that women can be SaaS leaders and grow businesses in digital marketing, automation, and AI.”
Even with growing opportunities, women in SaaS still face challenges:
🚧 Limited access to mentorship and leadership roles
🚧 Balancing family responsibilities while scaling a business
🚧 A lack of visibility in tech-focused industries
📢 Want to connect with more women in SaaS?
Join the Women of GoHighLevel (GHL) Facebook Group for mentorship, networking, and support.
New to HighLevel? Here’s How to Get Started
Nicholas Papp’s Speaker Resources on Global SaaS Growth and AI Employees
🎤 Get Nicholas Papp’s exclusive insights from SaaSPRENEUR LIVE Dubai!
📥 Download the free speaker resources
Final Thoughts: The Future of Women in HighLevel
As women in HighLevel take on leadership roles, the future of SaaS will be more diverse, inclusive, and innovative than ever.
📢 Want to stay connected?
⦿ Join the Women of GoHighLevel (GHL) Facebook Group to connect with fellow female HighLevel SaaS leaders.
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