- : Nicholas Papp
- :
GoHighLevel Australia adoption is accelerating, with thousands of agencies, coaches, and digital businesses turning to the all-in-one CRM and marketing automation platform. Originally a North American phenomenon, GoHighLevel has firmly taken root in Australia and New Zealand – and the momentum is only growing.
This matters for agencies in Australia and New Zealand. Localized solutions like Stripe BECS Direct Debit make recurring billing easier in Australia, while myCRMSIM solves SMS deliverability challenges in New Zealand. Even more promising, GoHighLevel just released it’s native Xero integration – critical for thousands of Australian and New Zealand businesses that rely on Xero accounting.
And globally, GoHighLevel has become the #1 marketing automation platform, overtaking HubSpot, Klaviyo, and Brevo. That means when agencies in Australia adopt GoHighLevel, they’re aligning with the most widely used automation platform in the world.
Table of Contents
GoHighLevel Australia / New Zeland Growth
The adoption story is clear:
• ~13,256 live websites in Australia are powered by GoHighLevel.
• ~1,470 live websites in New Zealand are running the platform.
• Australia now accounts for ~4.3% of global traffic to GoHighLevel.com (July 2025).
• Job boards in AU & NZ feature dozens of openings for “GoHighLevel Specialists” and CRM managers.
• On Capterra Australia, GoHighLevel already has 76+ verified reviews, reflecting strong uptake among Aussie businesses.
These adoption signals prove that GoHighLevel has moved beyond early adopters in Australia & New Zealand – it’s scaling into the mainstream.
GoHighLevel Is the #1 Marketing Automation Platform Globally
The momentum in Australia/New Zealand mirrors GoHighLevel’s global rise. According to BuiltWith, GoHighLevel is now the top marketing automation platform worldwide, outranking long-established competitors.
Platform |
Websites |
Market Share |
|---|---|---|
GoHighLevel |
586,436 |
11.4% |
Klaviyo |
548,124 |
10.7% |
HubSpot |
520,817 |
10.1% |
Brevo |
515,890 |
10.0% |
MailerLite |
496,369 |
9.7% |
Source: BuiltWith, August 2025
For agencies in Australia and New Zealand, this means:
• Future-proofing – adopting a platform with proven global leadership.
• Community & ecosystem scale – access to the largest base of HighLevel-certified partners, developers, and agencies.
• Client confidence – offering solutions backed by the market leader builds trust in pitches and proposals.
Why GoHighLevel Fits the Australian & New Zealand Markets
The certification process is intentionally rigorous. It’s not just a quick quiz-it’s a training program, hands-on exam, and community-driven experience.
SME-Driven Economies
• 97%+ of Australian businesses are SMEs.
• ~99% of New Zealand businesses are SMEs.
These smaller businesses, often lack resources to manage multiple marketing tools. GoHighLevel offers one integrated platform that combines CRM, AI & automations, funnels, websites, booking systems, and reputation management.
Remote-First Growth
Post-pandemic, remote agencies and service providers in Australia & New Zealand have skyrocketed. GoHighLevel’s cloud-based workflows and collaborative dashboards fit seamlessly into this environment.
Localized Solutions
• In Australia, GoHighLevel supports Stripe’s BECS Direct Debit, a must-have for recurring subscription billing.
• In New Zealand, myCRMSIM enables reliable SMS delivery, addressing the gaps left by Twilio/LeadConnector in NZ.
Signals of a Maturing Market
Local Events
HighLevel hosted SaaSPRENEUR Live Sydney in May 2025, its first major APAC event. The conference brought together SaaSpreneurs, agency owners, and HighLevel executives, confirming the company’s long-term investment in the Australia/New Zealand region.
If you missed it, read our recap: SaaSPRENEUR Live Sydney 2025 Highlights
Community Connections
Beyond events, the community is one of the strongest signals of growth. If you’re based in Australia, New Zealand, or the wider Asia-Pacific and MENA regions, you can connect with other HighLevel users here:
Talent Development
Specialist roles requiring HighLevel expertise are appearing on job boards across AU and NZ, a clear indicator of market maturity.
Productized Services
Australia/New Zealand agencies are creating industry snapshots, onboarding playbooks, and SaaS-mode packages to productize GoHighLevel and generate recurring revenue.
Xero Integration Now Live
For months, GoHighLevel agencies across Australia and New Zealand have been anticipating a native Xero integration. That update is now here.
HighLevel has officially launched its direct connector with Xero, making it easy to:
• Sync contacts between GoHighLevel and Xero
• Push invoices (with taxes, line items, and statuses) from HighLevel into Xero in real time
• Map multi-component tax rates automatically
• Handle multi-currency invoicing seamlessly
This release is especially significant for Australia and New Zealand, where Xero dominates the small business accounting market. Until now, users had to rely on Zapier or Make to bridge the two platforms. With the launch of this official integration, businesses can finally manage CRM, marketing automation, and accounting in one smooth workflow.
👉 Learn more in our full guide: GoHighLevel Xero Integration
Voices from the Ground: What Agency Owners Are Saying
Here’s what GoHighLevel actual agency owners in Australia and New Zealand had to say about HighLevel’s growth in the region:
Benefits for Aussie/Kiwi Agencies Using GoHighLevel
• Simplification
– Replace multiple tools with one unified platform.
• Recurring Revenue
– White-label HighLevel to launch your own SaaS.
• Client Retention
– Automations and booking tools increase client stickiness.
• AI Capabilities
– Conversation AI and Voice AI streamline client communications.
Playbook for Getting Started in Australia/New Zealand
1. Set up payments in AU – Enable Stripe BECS Direct Debit.
2. Solve SMS in NZ – Use myCRMSIM for reliable delivery.
3. Streamline deployments – Use industry snapshots for quick launches.
4. Integrate Xero -sync contacts, push invoices (including taxes, line items, and statuses), and handle multi-currency billing seamlessly.
5. Train & hire talent – Upskill internal teams or bring in certified HighLevel implementers.
6. Engage with the community – Attend local meetups and events like SaaSPRENEUR Live.
7. Productize support – Monetize your helpdesk with tiered client service packages.
Try GoHighLevel Free for 30 Days
Ready to see why agencies across Australia and New Zealand are switching?
Frequently Asked Questions About GoHighLevel in Australia & New Zealand
Is GoHighLevel available in Australia?
Yes. GoHighLevel is widely used by agencies and small businesses across Australia. Adoption has been accelerating, supported by localized features such as Stripe BECS Direct Debit for recurring billing and a growing ecosystem of Australian implementation partners.
Does GoHighLevel work in New Zealand?
Yes. GoHighLevel is active in New Zealand, and many agencies pair the platform with myCRMSIM to ensure reliable SMS deliverability with local carriers.
How do I start a 30-day GoHighLevel trial?
You can start your free 30-day trial here: 👉 Start Your Trial. Once you’re set up, you can enable myCRMSIM if you need SMS functionality in New Zealand.
Does GoHighLevel integrate with Xero?
Yes. GoHighLevel now offers a native integration with Xero, allowing agencies to:
* Sync contacts between HighLevel and Xero
* Push invoices (including taxes, line items, and statuses) directly into Xero
* Automatically map multi-component tax rates
* Manage multi-currency billing with ease
This update eliminates the need for third-party connectors like Zapier or Make, streamlining finance and CRM workflows for agencies across Australia and New Zealand.
Learn more here: GoHighLevel Xero Integration
Does GoHighLevel support Stripe BECS Direct Debit in Australia?
Yes. Australian businesses can use Stripe’s BECS Direct Debit within GoHighLevel to process domestic recurring payments.
What kinds of businesses benefit most from GoHighLevel in Australia and New Zealand?
GoHighLevel is particularly effective for SMEs and service-based industries like real estate, trades, health & beauty, coaching, and digital marketing. Any business needing CRM, funnels, automations, SMS/email marketing, bookings, and review management in one system will see value.
Where can I learn about GoHighLevel events in Australia?
HighLevel hosted SaaSPRENEUR Live Sydney 2025, its first major APAC event. You can read the full recap here: SaaSPRENEUR Live Sydney Highlights.
Final Word
GoHighLevel’s presence in Australia and New Zealand is expanding quickly. With 13,000+ Australian businesses and 1,400+ New Zealand businesses onboard, growing demand for specialists, local solutions like myCRMSIM, and the new Xero integration, the platform has firmly established itself as the go-to CRM and marketing automation solution in Australia & New Zealand.
And with GoHighLevel now ranked #1 worldwide in marketing automation, agencies in Australia and New Zealand that adopt early will gain the competitive advantage.
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