A Comprehensive Guide to A2P 10DLC Registration with GoHighLevel

A Comprehensive Guide to A2P 10DLC Registration with GoHighLevel
A2P 10DLC Registration with GoHighLevel

The world of SMS marketing is in flux, and for agencies leveraging GoHighLevel, adapting to these changes is crucial. With the A2P 10DLC (Application-to-Person 10 Digit Long Code) regulations being fully implemented in the U.S., this guide offers agencies insights and strategies to navigate their A2P10DLC Registration with GoHighLevel, ensuring they continue to offer top-tier SMS marketing services.

Table of Contents

Understanding A2P 10DLC and Its Impact on GoHighLevel Users

A2P 10DLC is revolutionizing SMS marketing by emphasizing message quality and reliability. It requires businesses to register and get approval before using the SMS service, aiming to reduce spam. However, the approval process can be time-consuming and agencies are having to adjust.

a2p10dlc registration with gohighlevel

After the August 31, 2023 deadline, businesses with U.S. phone numbers in LC Phone or Twilio, and without A2P 10DLC registration and approval for their business and campaigns, will be prohibited from sending SMS messages.  That’s right.  No messages at all.  Naturally, this could be a bit disruptive for you and your clients.

Tackling Approval Hurdles for A2P10DLC Registration with GoHighLevel

Checklist for A2P10DLC registration with GoHighLevel.

Start now.

The earlier you begin, the better.

Learn the rules.

Go HighLevel has resources to help you out.

Add A2P 10DLC to your onboarding.

Every new client should be registered.

Register current clients.

Make sure they’re all set up correctly.

Keep an eye on updates.

Rules can change, so stay informed.

Go HighLevel

GoHighLevel's Temporary Workaround: Leveraging Toll-Free Numbers

As all GoHighLevel subaccounts with U.S. numbers will no longer be able to send text messages. A practical solution for agencies awaiting their A2P10DLC GoHighLevel approval is to utilize toll-free numbers. 

These numbers bypass the stringent requirements of regular numbers, allowing a limited number of SMS messages to be sent while the toll-free number registration is in process.

a2p10dlc registration for go highlevel

This approach provides agencies a temporary respite to maintain their SMS marketing campaigns.  However, it’s essential to note that while toll-free numbers serve as a current workaround, this might not be a long-term solution, and the landscape could change in the future.

Expert Insights from Shaun Clark, CEO and Co-founder of HighLevel

Shaun Clark, the driving force behind GoHighLevel, can’t stress enough the significance of the A2P10DLC registration.  “While there’s a palpable urgency due to the August 31, 2023 deadline, resulting in extended approval durations, these timelines are anticipated to recede in the foreseeable future.”

Shaun Clark discussing A2P 10DLC registration.

Highlighting the overarching objective, Shaun said, “Our new system is meticulously crafted to eliminate spammers, setting the stage for enhanced delivery rates and a revitalized SMS marketing domain for the future.”

Avoiding Common Mistakes During A2P 10DLC Registration

While navigating the A2P10DLC registration process with GoHighLevel, it’s crucial to be aware of common reasons that lead to rejections. 

Warning sign indicating common pitfalls in A2P 10DLC registration.

Understanding these potential pitfalls can significantly enhance your chances of a smooth approval. Mike Lucy, an A2P10DLC expert, recently shared what he sees most often:

1. Mismatched Business Address:

If your legal business address has changed in the last two years and doesn’t match IRS records, it can lead to rejections.

2. Absent Legal Business Name on Website:

Ensure your website displays the legal business name, preferably in the footer, exactly as per IRS/EIN paperwork.

3. Use of Disposable Email Addresses:

The authorized representative’s email should not be from disposable domains like gmail, yahoo, or hotmail.

4. Inaccessible Authorized Representative:

Twilio or carriers might contact the authorized representative, especially under suspicious circumstances. Ensure they are reachable via the provided contact details.

5. Missing Website URL:

Always include a website URL in the “How users opt-in” section to show where the opt-in is with the consent box.

6. Lack of Disclaimer:

The provided page URL should have a clear disclaimer and consent box.

7. Incorrect Branding:

Ensure the brand is correctly mentioned in the “How users opt-out” section.

Analyzing best practices for A2P 10DLC registration.

Utilizing Extendly's Tools & Other Best Practices

Extendly is offering a free snapshot filled with insights to assist agencies in their A2P 10DLC journey with GoHighLevel. 

Another A2P10DLC expert Joe Tran, who is very active in the HighLevel community, shared helpful information from The Campaign Registry (TCR), which is the center behind all A2P10DLC registrations.  Their website has many resources, including a robust FAQ page. 

Finally, the GoHighLevel Support Portal provides a detailed guide on best practices.  This document is getting rave reviews by those who follow it closely.

Conclusion

a2p10dlc registration for gohighlevel

The introduction of A2P 10DLC is a significant milestone in SMS marketing. While it certainly poses challenges (and we are seeing them right now), it also presents opportunities for GoHighLevel agencies to enhance their services by providing clients a streamlined SMS registration and approval process.

Stay informed, utilize the available tools, and create a competitive advantage for your business out of the current chaos.  In the long term, it will be worth it!

And if you’re new to GoHighLevel, you can find out how to get started here.

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