- : Nicholas Papp
- :
A significant shift in email communication practices is affecting Gmail and Yahoo users.
Febuary 1, 2024 marked the implementation of new GoHighLevel Google and Yahoo 2024 email changes. These important changes are aimed at enhancing email security and improving the management of bulk email sending.
Go HighLevel is alerting users to these changes with this notice in the app.
What’s Happening with the GoHighLevel Google and Yahoo 2024 Email Changes?
Specifically, Gmail will require senders who dispatch 5,000 or more messages a day to Gmail accounts to adhere to stringent authentication protocols. Yahoo has similar requirements.
These include setting up SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance) for their domains.
Additionally, these changes emphasize the importance of avoiding unwanted or unsolicited emails and simplifying the process for recipients to unsubscribe.
While these updates officially take effect in February 2024, some users and marketers have already begun to notice shifts in email handling, suggesting an early rollout in certain aspects.
What Should You Focus On?
1. Elevate Your Brand with a Branded Sending Sub-Domain
Setting up a branded sending sub-domain is now essential for enhancing control over your sender reputation and improving inbox branding.
This move, crucial for bulk senders to Google and Yahoo recipients, eliminates generic disclaimers and boosts deliverability. Remember, a gradual warm-up of your sending infrastructure might be necessary after enabling your branded sending sub-domain.
This move, crucial for bulk senders to Google and Yahoo recipients, eliminates generic disclaimers and boosts deliverability. Remember, a gradual warm-up of your sending infrastructure might be necessary after enabling your branded sending sub-domain.
2. Establish DMARC Email Authentication for Your Sending Domain
DMARC (Domain-based Message Authentication, Reporting & Conformance) is a standard that enhances SPF and DKIM. It communicates a policy to mailbox providers on handling emails that fail authentication checks. If you lack a DMARC record, it’s time to add one to your DNS. This step is crucial for protecting your domain from being impersonated and ensuring your emails are less likely to be rejected or marked as spam.
3. Ensure Brand Consistency
Align your “from” address with your branded domain for a cohesive and recognizable email identity. This alignment is vital for DMARC standards compliance and helps in establishing trust in your email communications.
4. Avoid Pretending to be Gmail or Yahoo
With stricter DMARC policies, it’s important not to use Gmail or Yahoo addresses in the “From” headers of your bulk emails. Doing so can negatively impact how your emails are delivered.
Sending from a Gmail address via another domain is now a big no no! This is an example of what you DO NOT want to do.
5. Streamlined Unsubscribing: One-Click Solution
Making it easy for recipients to unsubscribe is now more important than ever. Implement a one-click unsubscribe link in every email to meet the new requirements. This feature not only enhances user experience but also aligns with best practices for email marketing.
6. Optimize Email Delivery: Keep Your Spam Rate Below 0.30%
Maintaining a low spam complaint rate is crucial for your email deliverability. Aim to keep this rate below 0.30% to avoid delays, spam folder placement, or non-delivery of your emails. Regularly monitor your spam reports and engage with tools like Google Postmaster to manage your email reputation effectively.
Preparing for the Transition on GoHighLevel
As we move towards these new standards, it’s essential to review and update your email marketing practices.
Ensure your domain setup, DNS records, and email content align with these guidelines.
Educate your team about these changes and their impact on your email marketing strategy.
Next Steps
Adapting to the GoHighLevel Google And Yahoo 2024 Email Changes is a pivotal step for businesses looking to remain compliant in the evolving email marketing landscape.
By following these guidelines, you can ensure your campaigns continue to engage and convert, while staying aligned with the latest industry standards.
For more detailed instructions on how to prepare for these changes, check out the Go HighLevel Help Doc.
Need More Help?
Get the assistance of GHL Email Marketing Guru Matt Ratliffe and improve your email deliverability. Join his comprehensive Email Deliverability Master Course covering the essentials of email deliverability and advanced strategies.
Disclosure: GHL Central may receive affiliate compensation for some of the links below at no cost to you if you decide to purchase a paid plan. You can read our affiliate disclosure in our privacy policy. This website is not intending to provide financial advice. This is for entertainment only.
