- : Nicholas Papp
- :
Funnels are the lifeblood of any digital business. They’re supposed to guide prospects step by step toward becoming paying clients. But if you’ve ever built one, you know how fragile they can be.
A lead clicks your ad, visits your page, maybe even fills out a form… then nothing. No booking, no sale. Just silence.
That’s because most funnels leak. Pages don’t connect. Follow-ups don’t fire. Prospects lose interest. And every leak means lost revenue.
The HighLevel Funnel Builder Playbook was designed to fix that. It’s a complete system that shows you how to build airtight funnels that capture attention, nurture leads, and close sales.
And on September 22–23, you can launch it live during the HighLevel Funnel Builder Workshop, hosted by Paulson Thomas and funnel strategist Gusten Sun.
Table of Contents
Why Funnels Fail (and How to Fix Them)
Funnels don’t fail because you’re not getting traffic. They fail because of disconnects along the journey:
• Visitors land on your page but find no clear next step.
• A form collects information but isn’t connected to your CRM.
• Leads opt in but never hear from you again.
Every one of these is a leak. And most businesses have dozens of them.
The HighLevel Funnel Builder Playbook solves this by showing you how to structure funnels that keep leads moving forward – with no escape routes.
Inside the HighLevel Funnel Builder Playbook
Here’s what you’ll find inside the playbook:
• Playbook Introduction – What funnels are, why they matter, and how this framework works.
• Funnels Overview – The role funnels play in growing a business.
• HighLevel in Context – Why GoHighLevel is the best platform to build with.
• 5 Funnel Types – Lead gen, webinar, product, booking, and survey funnels.
• Customer Journeys – Mapping funnels to how buyers actually make decisions.
• Live Funnel Build – A start-to-finish build you can replicate.
• Wrap Up – How to launch your funnel and continue optimizing.
It’s not just theory. You’ll also get a ready-to-deploy Funnel Snapshot with templates, workflows, and automations built in.
The Live Workshop: September 22–23
On September 22–23 from 12–2 PM EDT, join the Funnel Builder Workshop and build your funnel alongside the experts.
Day 1 (Sept 22):
• Why funnels leak and how to stop it.
• The 5 funnel types every business needs.
• Positioning and pricing funnels for profit.
Day 2 (Sept 23):
• A complete funnel build from scratch.
• Connecting forms, surveys, calendars, and chat widgets.
• Adding follow-up workflows that close the loop.
By the end of Day 2, you’ll have:
• A working funnel live in your HighLevel account.
• A reusable Funnel Snapshot.
• The confidence to build airtight funnels again and again.
Learn from Funnel Expert Gusten Sun
This workshop features Gusten Sun, one of the world’s top funnel strategists.
• Built 500+ funnels for leading entrepreneurs and brands.
• Creator of Funnels University – a certification program for funnel builders.
• Founder of AI Funnels – an AI funnel builder that generates full funnels in minutes.
• Consultant to industry leaders like Tony Robbins, Russell Brunson, and Dean Graziosi.
When it comes to funnels, Gusten doesn’t just teach. He builds. And now, you’ll learn directly from his proven playbook.
How the Playbook Works Step by Step
Here’s how the HighLevel Funnel Builder Playbook works in practice:
1. Capture
A visitor fills out a form, survey, or booking page. Their details flow directly into your pipeline.
2. Nurture
A visitor fills out a form, survey, or booking page. Their details flow directly into your pipeline.
3. Close
Leads book themselves into your calendar, chat widgets answer questions, and follow-ups seal the deal.
The entire process runs smoothly, without leaks.
Who Should Use the HighLevel Funnel Builder Playbook
Here’s the quick comparison:
• Agencies – Build and sell funnels faster.
• Coaches & Consultants – Fill calendars with qualified calls.
• Small Businesses – Turn clicks into actual revenue.
• Course Creators & Marketers – Sell offers with predictable funnel flows.
If your funnels feel more like sieves than pipelines, this playbook will change that.
Getting Started
Here’s how to get started today:
1. Start your free 14-day HighLevel trial.
2. Import the Funnel Builder Playbook Snapshot.
3. Join the September 22–23 workshop for live build support.
4. Launch your funnel and start converting more leads into clients.
FAQ: HighLevel Funnel Builder Playbook
Q: What is the HighLevel Funnel Builder Playbook?
A: It’s a step-by-step system (with templates and workflows) that helps you build airtight funnels inside GoHighLevel. It includes a live start-to-finish example and a Funnel Snapshot you can install in your account.
Q: Do I need technical skills to use this playbook?
A: No – it’s designed to be beginner-friendly. You can either follow the guided steps in the playbook or import the prebuilt snapshot and customize it.
Q: When is the HighLevel Funnel Builder Workshop?
A: September 22–23, from 12–2 PM EDT. It’s a free, 2-day live training where you’ll build your funnel alongside HighLevel experts JB Bermudez and Gusten Sun.
Q: Who is Gusten Sun and why is he part of this workshop?
A: Gusten has built over 500 funnels for top entrepreneurs and brands. He’s also the creator of Funnels University and AI Funnels. He specializes in funnels that actually convert.
Do I need a HighLevel account to join?
Yes – the workshop is free, but it requires a free 14-day HighLevel trial. You’ll need a valid credit card to start your trial, and you can cancel anytime in your account settings.
Q: What do I get if I join?
A: You’ll get access to the playbook, the workshop, a reusable Funnel Snapshot, and a free 14-day HighLevel trial.
Q: What happens if I can’t attend live?
A: Registrants will typically get access to replays, but live attendance is best so you can ask questions and build along with the experts.
Q: Is this only for agencies?
A: No – the playbook works for agencies, coaches, consultants, small businesses, and course creators. Anyone who needs funnels can use it.
Where can I learn more about Gusten Sun’s tools and training?
We’ve published in-depth reviews of his top resources:
AIFunnels.ai Review – Gusten’s AI-powered funnel builder that creates complete funnels in minutes.
Funnels University Review – his certification program that teaches full-stack funnel building.
Final Thoughts
Funnels should work – not leak. The HighLevel Funnel Builder Playbook gives you the system and tools to make that happen.
Pair it with the September 22–23 live workshop, and you’ll walk away with a working funnel that captures, nurtures, and closes.
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