- : Nicholas Papp
- :
If you use HighLevel and you’re NOT paying attention to what CloseBot just pulled off, you might be missing one of the biggest shifts in automation for 2025.
CloseBots – the AI chatbot builder blowing up in the agency space – just acquired ZappyChat, one of the original players in automation for GHL resellers.
But this isn’t just about merging software.
The Closebot ZappyChat acquisition is about merging two loyal user communities, a massive roadmap upgrade, and a serious commitment to human-first automation that actually converts.
Let’s break down what’s really going on – and why this matters to you.
Table of Contents
What Is CloseBot and Why Agencies Are Switching
CloseBot is an AI chatbot builder designed to qualify leads before they get to your calendar.
Think of it like having a 24/7 Sales Development Representative (SDR) – in bot form.
Instead of chasing every form fill or unqualified booking, CloseBot:
⦿ Instantly engages leads in conversation
⦿ Asks qualifying questions based on logic and niche
⦿ Sorts them by intent, budget, or fit
⦿ Syncs data directly into your HighLevel workflows
“It’s the SDR I never had to hire,” one agency user said.
The CloseBot ZappyChat Acquisition: Why This Changes Everything
ZappyChat began as a lean, reliable chatbot solution built to help agencies onboard and pre-qualify leads at speed. It gained traction during the remote work boom and was widely trusted by GHL resellers.
But when ZappyChat’s lead operator stepped down, founder Matt Deseno made the difficult but intentional decision to transition the platform – not by shutting it down, but by finding it a worthy successor.
He found that in CloseBot.
“Every business ends in either a shutdown or an acquisition,” Matt said. “I chose the one where our customers win.”
Now with the CloseBot ZappyChat acquisition complete, the community Matt built is joining forces with a team ready to scale.
Not Just a Buyout – A Welcome Into the CloseBot Family
CEO Bryce DeCora and COO Laura DeCora have emphasized from day one: this isn’t a cold acquisition – it’s a warm welcome.
ZappyChat users can expect:
⦿ 6 months of CloseBot V2 access – completely free
⦿ Matched plans that reflect their current ZappyChat access
⦿ Step-by-step migration guides
⦿ Dedicated onboarding office hours
⦿ Continued access to ZappyChat through December 31, 2025
“Matt’s only requirement? Take care of his people,” said Bryce.
“We’re not just doing that – we’re taking them further.”
“ZappyChat users, welcome to the family,” added Laura.
“This is a culture fit – not just a product fit.”
CloseBot’s Momentum: New Product, New Capital
CloseBot is scaling fast – and this acquisition only accelerates it.
⦿ Closed a private funding round in Q2 2025
⦿ 180% year-over-year growth
⦿ CloseBot V2 launches June 9 with:
⦿ A redesigned interface
⦿ Smarter chatbot logic
⦿ Deeper HighLevel integration
This isn’t just about growth – it’s about delivering real-time innovation and user-requested features faster than ever.
Why This Matters to HighLevel Agencies
Even if you weren’t a ZappyChat user, this move directly impacts your future if you:
⦿ Build automation workflows in HighLevel
⦿ Sell SaaS services or client onboarding packages
⦿ Qualify leads before they hit your calendar
With more users, more feedback, and a shared mission, CloseBot is now positioned as the most agile AI chatbot builder for GHL agencies – designed to scale with your needs.
What the Founders Are Saying
“This wasn’t about cashing out. It was about legacy. I wanted to leave our people in the hands of builders who care. I’m proud of this transition.” – Matt Deseno (ZappyChat) 🎥 YouTube message
“Our discipline and heart as a team brought us here. And we’re only getting started.” – Laura DeCora (CloseBot)
“We’re building for HighLevel pros. ZappyChat made us stronger, faster, and sharper.” – Bryce DeCora (CloseBot) 🎥 YouTube message
Key Dates for Users
| Date | Event |
|---|---|
|
Now |
ZappyChat continues running as normal |
|
June 9, 2025 |
ZappyChat users gain access to CloseBot V2 (free) |
|
Dec 31, 2025 |
ZappyChat sunsets. All users fully migrated to CloseBot |
🔗 Helpful Links
Summary: This Is Bigger Than You Think
This isn’t just a software acquisition. It’s a signal that the GHL automation ecosystem is maturing – and the tools around it are leveling up.
CloseBot now represents the strongest lead-qualifying chatbot solution for agencies using HighLevel.
“Don’t just collect leads – qualify them on autopilot. That’s what CloseBot does best.”
The CloseBot ZappyChat acquisition is more than a business deal. It’s a user-first, future-focused move that benefits every SaaS pro, agency owner, and automation nerd in our space.
Recent Posts from GHL Central:
HighLevel Summit 2025 Guide: What to Know Before You Arrive
If you’re considering attending HighLevel Summit 2025, this guide will help you decide if the Level Up Summit is right for you. Whether you’re running
2025 GoHighLevel LevelUp Summit Exhibitors Guide & Deals (Live Updates)
The GoHighLevel LevelUp Summit 2025 is here, and it’s bigger than ever. This GoHighLevel LevelUp Summit Exhibitors Guide is your go-to resource for discovering every
Beant Singh Announces Extendly’s Free Go HighLevel Support Knowledge Base
The Extendly Free GoHighLevel Support Knowledge Base is back – rebuilt inside ExtendlyOS and now completely 100% white-labeled. Install it once at the agency level,
HighLevel Funnel Builder Playbook Workshop | LIVE with Gusten Sun
Funnels are the lifeblood of any digital business. They’re supposed to guide prospects step by step toward becoming paying clients. But if you’ve ever built
AIFunnels.ai Review: Is This the Fastest Way to Launch a Funnel in HighLevel?
HighLevel users know the drill: building a funnel in GHL can mean hours of templating, copywriting, and connecting automations. What if a tool could build
Funnels University Review (2025): Is Gusten Sun’s Training Worth It for GoHighLevel Users?
This Funnels University Review takes a deep dive into Funnels University 2.0, the funnel-building training and certification program created by Gusten Sun. Gusten is also
