- : Nicholas Papp
- :
Yes – The Pricing Structure Can Be Confusing (You’re Not Alone)
HighLevel Voice AI pricing can be confusing at first glance. You might notice two separate charges – one for the AI assistant itself and another for the phone line it uses.
Many users wonder why a single feature results in billing from two directions. But the reality is, Voice AI works across two separate systems: the AI Employee suite and LC Phone infrastructure.
In this guide, we’ll break down exactly what you’re paying for, why it’s structured this way, and how to optimize usage without surprise charges.
We’ve also added in HighLevel’s new AI pricing, including promotional pricing through December 31, 2025.
Table of Contents
HighLevel Voice AI Pricing: Why There Are Two Charges
When you enable Voice AI, two distinct layers work together:
AI Employee (Voice AI)
This is the smart virtual assistant that answers calls, speaks with leads, books appointments, and handles support. It’s billed as part of the AI Employee suite:
⦿ Pay-as-you-go: $0.06/minute + AI token charges
⦿ Unlimited Plan: $97/month
LC Phone (Call Infrastructure)
This is the phone line that connects the call to begin with. Even if AI handles the conversation, the call must still route through HighLevel’s Twilio-powered telecom layer called LC Phone. Below are sample charges in the USA.
⦿ Phone Numbers: $1.15/month (local), $2.15/month (toll-free)
⦿ Outbound Calls: $0.0180/min
⦿ Inbound Calls: $0.0085–$0.0220/min
⦿ Extras: Call recording, voicemail drop, transcription (wallet-billed)
Why Are These Charges Separate?
This dual-charge setup often feels counterintuitive. But think of it this way:
AI Employee = Your Smart Agent
LC Phone = The Phone Line That Delivers the Call
It’s no different than hiring a real receptionist and still paying for your phone service. Each layer has a job. Each has a cost.
Wallet-Based Billing: How LC Phone Is Charged
LC Phone charges are deducted from your wallet balance – a prepaid account you control.
Here’s how it works:
⦿ You fund your wallet (e.g., $20–$100)
⦿ Usage (minutes, phone numbers, recordings) pulls from that balance
⦿ You set an auto-recharge threshold to avoid call disruptions
Tip: You can monitor wallet activity inside your HighLevel dashboard and receive low-balance alerts.
An Example Without Phone Charges: Voice AI on the Web
Recently, HighLevel launched the Voice Orb – a browser-based AI voice assistant for websites.
“It’s like giving every visitor a VIP concierge – powered by AI.”
– Fer Patel, HighLevel
⦿ Visitors speak to your AI assistant through their browser
⦿ The call doesn’t use a phone line
⦿ There are no LC Phone wallet charges
Quick Summary: Voice AI Cost Breakdown
| Component | Charge | Billed From |
|---|---|---|
|
Voice AI |
$0.06/min + AI tokens or $97/month |
AI Employee Plan |
|
Phone Line Use |
$0.0085–$0.0180/min |
LC Phone Wallet |
|
Phone Number |
$1.15–$2.15/month |
LC Phone Wallet |
|
Extras |
Varies (e.g. $0.0025/min) |
LC Phone Wallet |
How to Avoid Surprises with Voice AI Billing
Start With Pay-As-You-Go
Gauge your call volume before committing to the $97 plan.
Fund & Monitor Your Wallet
Use Numbers Strategically
Use Voice Orb Where It Makes Sense
For lead capture on your site, Voice Orb is an AI experience without any phone infrastructure fees.
Final Thoughts: Clear Pricing Brings Confidence
Many users struggle at first to understand why HighLevel Voice AI pricing includes two charges. But once you recognize that you’re using two separate systems – AI for intelligence and LC Phone for delivery – it all starts to make sense.
And with tools like the Voice Orb, Voice AI will become even more versatile – letting you offer AI-powered conversations anywhere, even without a phone line.
Ready to Use Voice AI With Confidence?
Whether you’re just testing or scaling call automation across dozens of sub-accounts, Voice AI can save you time, convert more leads, and streamline operations.
Find our more about HighLevel’s Voice AI…
Interested in Getting Started with GoHighLevel?
Get started with a free 30-day trial of GoHighLevel. See if it’s right for you and your business
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